We can get stuck when trying to discover a solution to a problem. Sometimes it helps to expand our thinking into other avenues. We can reframe our problem within its contradictions. What is it not?

We review an Is/Is-Not Matrix: how it's built, its purpose, and how it can help us.

Visit the podcast blog for the matrix. 

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ABOUT DIANNA
 Dianna Deeney is a product development process strategist with over 25 years of experience in regulated industries. She is president of Deeney Enterprises, LLC, where she helps product development teams make better decisions upstream — before costly design mistakes get built in.