It can be frustrating when you feel like your business is stuck in a rut. You're working hard, but the needle just isn't moving. If that sounds familiar, it might be helpful to take a step back and look at some of the things that could be preventing your business from growing.

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The first step in creating an amazing CX for your customers is to map out their journey with your company. This will help you get a clear picture of what interactions they have with your brand, where there are opportunities to improve, and what steps you need to take to turn a one-time buyer into a lifelong fan. Not sure where to start? Don't worry. I've got you covered. In this episode, I'll show you how to create a custom CX map for your business.

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Market research is critical for businesses of all sizes in order to make informed decisions about product development, pricing, marketing, and more. In this episode, I'll share what customer research is and how you can use it to fuel business growth.

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In order to run a successful business, you need to be clear on what "job" your product or service is doing for your customer. This clarity will help you create marketing and sales messages that resonate and gets results. In this episode, I’ll help you figure out your "jobs to be done!”

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You know how some products just speak to you? They seem to understand your needs before you even realize you have them. Chances are, those products were created with the help of neuromarketing.

Neuromarketing is a branch of marketing that uses neuroscience to study consumers' reactions to advertising and packaging. By understanding how the brain responds to certain stimuli, marketers can create ads, packages, and products that are more likely to appeal to consumers on a subconscious level. And while neuromarketing is still in its early stages, neuroimaging is already being used by some companies to create more effective marketing campaigns.

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A strong brand voice is what sets you apart from all the noise out there. But how do you make your voice more engaging? Never fear! I'm here to help with 5 tips for making your brand's voice more engaging. Implement these tips and you'll be well on your way to having a voice that cuts through the clutter and gets people's attention.

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Email marketing can be a great way to reach out to your target audience and promote your product or service. However, it is important to create an email marketing campaign that’s effective. In this episode, I’m going to share 5 tips on how you can create an effective email marketing campaign.

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You've probably heard the term "sales funnel" before, but do you really know what it is and how it can benefit your business? A sales funnel is simply a system that takes someone from being a stranger to becoming a paying customer. In order to create an effective sales funnel, you need to understand your customer's journey and what kind of content or offers will appeal to them at each stage. And that’s exactly what I’m talking about in this episode.

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I see a lot of businesses making the same marketing mistakes over and over again. I'm sure you've made some of these mistakes yourself — I know I have! The good news is, they're all avoidable. In this episode, I'm going to share six common marketing mistakes and how you can avoid them.

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Understanding how the human brain works is one of the most important things you can do to persuade your customers ethically. After all, if you know how the brain makes decisions, you can create marketing messages and strategies that are much more likely to persuade them to buy from you.

That's why, in this episode, I'm going to share with you some scientific research on how the brain makes decisions. I'll also share some actionable tips on how you can use this research to create more effective marketing campaigns.

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