We need a mindset shift when it comes to social media.

Social media platforms, just like any other marketing channel, need a strategy.

You need to understand the channel specifics, how it works, whether it works for you or not, how to position yourself, and what to communicate as a brand.

Unfortunately, brands spend too much time on tactical and ineffective things like when to post and what tools to use to schedule posts and too little time on figuring out why they want to use social media in the first place and making sure they have a plan that goes hand in hand with their goals.

In this episode, we discuss:

• Why people use social media nowadays
• How to craft your social media strategy
• The types of posts you need to add to your social media mix

Show notes: https://www.marketingasahabit.com/podcast-episodes/get-your-social-media-house-in-order-part1