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The topic we will be covering is “Getting A Seat At The Board Table”, we will discuss what KPIs really matter and why marketers need to own a front line revenue number.
My guest for today is Kyle Lacy; husband to 1, father of 2 and author of 3 books such as Branding Yourself, Social CRM for Dummies and Twitter Marketing for Dummies. He has worked in marketing roles for software vendors such as ExactTarget, Salesforce and today is the CMO of online training software leader Lessonly.
The topic we will be covering is “Getting A Seat At The Board Table”, we will discuss what KPIs really matter and why marketers need to own a front line revenue number.
My guest for today is Kyle Lacy; husband to 1, father of 2 and author of 3 books such as Branding Yourself, Social CRM for Dummies and Twitter Marketing for Dummies. He has worked in marketing roles for software vendors such as ExactTarget, Salesforce and today is the CMO of online training software leader Lessonly.
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