In the first episode of the new season of “Brazil (is not) for Beginners,” we try something a bit different as we visit Let's Beer in Vila Mariana, Sao Paulo, to interview Guto Procopio, a beer sommelier and co-founder of one of the first bottle shops in the city. While enjoying a few beverages, Isaac and Guto delve into the evolution of Brazil's craft beer industry, share personal journeys in the beer world, and discuss the challenges and potential growth areas for craft beer in Brazil.

Key takeaways from the conversation include:

•⁠  ⁠Guto's career journey and how he came to work in the beer industry;

•⁠  ⁠The characteristics and unique ingredients of Brazilian craft beers;

•⁠  ⁠The market dynamics around craft beer and breweries;

•⁠  ⁠The evolving preferences and behaviors of Brazilian beer consumers;

•⁠  ⁠The broader cultural and business challenges faced by entrepreneurs in Brazil.

•⁠  ⁠And lots more…