A mistake I've made for some years, a hang up from the old days of leisure... this is how marketing teams get away with murder & how it kills growth.For more information about This is Leisure Biz, please visit www.selloutleisure.com

A mistake I've made for some years, a hang up from the old days of leisure... this is how marketing teams get away with murder & how it kills growth. For more information about This is Leisure Biz, please visit www.selloutleisure.com

A mistake I've made for some years, a hang up from the old days of leisure... this is how marketing teams get away with murder &amp; how it kills growth.For more information about This is Leisure Biz, please visit www.selloutleisure.com

Getting away with murder? The targeting mistake that kills growth...

With over 26 years experience in Leisure, your host Si has consulted on the strategy, design or operation of more than 30 leisure facilities, helping generate well over £150 million in revenue. A former Managing Director of Gravity Force &amp; Boost Trampoline Parks, Si has had skin in the game, lead brands to record profits, greyed through COVID, had his fingers burned, and is now balancing studies &amp; consultancy to become the Leisure Industry’s most innovative consultant. Career highlights include: Product Design: Crafting market leading products like the Sno-Academy for Snozone, a revolution for the mature leisure brand (14 years established) that 3X’d kids lesson revenue virtually overnight. Record Revenues: Unofficial record holder for highest monthly revenue for a Trampoline Park at £438,000! That's just under £100k p/wk or £15k/day. Gravity Force - August 2015. Industry Expert: Expert Panel member for the British Standards Institute (BSI) &amp; the International Standards Organisation (ISO).

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With over 26 years experience in Leisure, your host Si has consulted on the strategy, design or operation of more than 30 leisure facilities, helping generate well over £150 million in revenue. A former Managing Director of Gravity Force & Boost Trampoline Parks, Si has had skin in the game, lead brands to record profits, greyed through COVID, had his fingers burned, and is now balancing studies & consultancy to become the Leisure Industry’s most innovative consultant. Career highlights include: Product Design: Crafting market leading products like the Sno-Academy for Snozone, a revolution for the mature leisure brand (14 years established) that 3X’d kids lesson revenue virtually overnight. Record Revenues: Unofficial record holder for highest monthly revenue for a Trampoline Park at £438,000! That's just under £100k p/wk or £15k/day. Gravity Force - August 2015. Industry Expert: Expert Panel member for the British Standards Institute (BSI) & the International Standards Organisation (ISO).

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Getting away with murder? The targeting mistake that kills growth...

Getting away with murder? The targeting mistake that kills growth...