Hard to Market

Getting Consistent Work Through Referrals with Business Development University’s Lisa Peskin


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Lisa Peskin is a CEO with more than 25 years of experience in sales performance and management. After a successful career as Vice President of Sales for Automatic Data Processing (ADP), running a 40 man sales force, Lisa launched her own sales training, consulting, and coaching business in 2003. Here are a few of the topics we’ll discuss on this episode of Podcast Led Growth:


  • How Lisa helps people increase their sales.
  • The latest effective business development strategies.
  • The importance of having set out goals and a strategic game plan.
  • The key to keeping consistent work.
  • How to grow your business through referrals.
  • Why it’s important to track your projects and clients.


Resources:

  • The 1-Page Marketing Plan
  • A Sales Success Workbook
  • Podcast Chef


Connecting with Lisa Peskin:

  • LinkedIn
  • Website
  • Twitter
  • Facebook


Connecting with the host:

Sean Boyce on LinkedIn


Connect with our host, Brian Mattocks:

  • LinkedIn
  • Email
  • Schedule a Free Podcast Consult
...more
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Hard to MarketBy Podcast Chef