Following an extensive career in marketing project and account management with a variety of large technology companies, I started OnPoint Thinking to fulfill my mission of working collaboratively with clients of all sizes to create customized marketing systems and messages that not only develop meaningful conversations but are easy to manage. Connecting is a common term used in marketing to talk to potential consumers. Whereas, connections, to be effective, finds the right people that a company needs and wants to talk with and the confidence of knowing what this audience wants to hear and how the service or products benefits them