I don't want a team of people who are so frantic and actually being unproductive because they don't know actually if they're coming or going.

Bee Craft, Head of Performance Marketing at Golfbreaks, has found the cure for frantic, noisy marketing environments: the scrum methodology.

On the podcast, she explains:

• How applying structured two-week sprints to campaign planning brings down the stress and increases productivity levels
• Why scrums are great for accountability and transparency in marketing
• How it's not just about the data - but also very much about humans, on both sides of the marketing coin.