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Today we’re joined by Rich Thau, president of Engagious, a leader in dial test focus groups that shape messaging and strategy around corporate and issue advocacy projects. For the last 20 years, Rich has been in the room helping clients test, refine, and improve the content they create to persuade voters, customers, viewers, and even jurors. In our conversation today, we discuss the dial testing process, what swing voters think, and how to ask better questions.

The Business of Politics Show, hosted by Eric Wilson, is a production of Startup Caucus, an investment fund and incubator for Republican campaign technology.

Visit StartupCaucus.com to learn more.

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