The Intelligence Revolution

Getting into bed with your customer, the importance of contextual communications


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In this podcast Gavin and Steve talk about sleepless nights, weird sounds early in the morning and how we really need to think with a clear head. We are concentrating on the digital transformation journeys that many businesses are going through and how the 'bolt on' and hope approach to processes and communications is simply not working.

We take some examples and show what not to do and how context can change that with a better plan and better perspective on how that whole journey is approached and we might mention where a bit of self service would not go a miss.

Oh and did I mention that 'Can't get no sleep!'......... take a listen and see what you think.

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The Intelligence RevolutionBy Disruption Works/Elixel