What does it actually take to get your business in front of the right people? In this episode, I sit down with Melinda Jackson, founder of Melinda Jackson Public Relations (MJPR), a boutique PR agency based in Raleigh, NC.Melinda spent years at top PR agencies in Los Angeles working with celebrities and major brands before burnout pushed her to walk away and build something better on her own terms.We get into the real side of public relations, including why traditional media is declining, why press release newswires are mostly a waste of money, and why cold email outreach is still one of the most powerful tools a publicist has. Melinda also breaks down how she uses AI for research and client-specific GPT building without letting it replace the nuance that makes outreach actually work.In this episode:-Why big PR agencies overpromise and underdeliver-How cold email outreach outperforms press releases-Setting bold goals vs. small, safe steps-Using AI in PR without killing your credibility-How to build referrals through community and networking-The "VIP Day" model for entrepreneurs on a budget-Why podcasts and Substack are replacing traditional mediaConnect with Melinda Jackson:Website: https://www.melindajacksonpr.comPodcast: @UnhingedFounderAnd if this episode brought you value, I consult salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#PublicRelations #PRStrategy #EntrepreneurMarketing #WarmMarketing #PodcastMarketing #BoutiqueAgency #MediaRelations #SmallBusinessPR #ThoughtLeadership #LiveLocalWarmMarketing @podmatch