Today people don’t want fake they want personable and using video is one of the ways to do it. What we’re gonna talk about today is how to get personal with video one on one. We brought on one of the founders of BombBomb, Darin Dawson. BombBomb is a video email platform, probably the leading one in the industry if and it’s a great product. What these guys did really good is they personalize the relationship process through email and put a face with a name and that’s why they’re succeeding.  Darin believes that human beings have intrinsic value. Each person deserves to be seen, heard and understood. That’s why he co-founded BombBomb. They enable everyone in your organization to easily record, send, and track personal videos so that they can break through the digital noise, build human connection, and get a “yes” faster and more often. Stop relying on plain black text on a plain white page to communicate your most important and valuable messages. Start enjoying the benefits of face to face communication through simple, personal videos. Three Things You’ll Learn in This Episode The best easy investments to make for your business How to use video to your advantage What BombBomb is and why you need it Resources Learn More About Darin Dawson & BombBomb Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you attract new business? You constantly don’t have to chase it. Hi, I’m Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It’s your job to remind them. Let’s get started What’s up ladies and gentlemen, welcome another episode of the real estate market interview podcast today we have a great episode for you guys. If you’ve been following the show last few weeks where we’ve been focusing on his personal branding. What the hell are you going to be doing in 2022? So many guys who subscribe and listen to the show constantly doing the exact same thing? Hey, Mike, I’m gonna get on video Mike, I’m gonna do video I’m going to get on video but then you kick the can down the road. Because the market is good right now and you forget the whole video thing to begin with. And then we end up back at square one. So what I’ve been preaching for the last two months, probably for the last five years actually is you have to build your personal brand through video. No one cares about what fucking brokerage you work for. Everyone cares about one thing, do I trust this person? Since COVID, it’s O or COVID COVID COVID. It’s okay to be personable. I’m in my garage. Right now, the guest is usually probably prior to COVID you’re probably in a nice fancy office. But today people don’t want fake they want personable and using video is one of the ways to do it. So how we’re gonna talk about today is how to get personal with video one on one. And we brought on one of the founders of bom bom, which all of you guys are very familiar with Bom Bom is a video email platform, probably the leading one in the industry if that. And it’s a great product. But what these guys did really good is they personalize the relationship process through email and put a face with a name. And that’s why they’re succeeding. So without further ado, let’s go ahead and introduce our guest today. Mr. Deron Dawson. How you doing, buddy? Good, man. What’s up, Mike, thanks for having me. I love everything you’re just talking about. Yeah, I think every year I’ve been I’ve been doing this since 2006. And every year, it’s been the year of video, right? Like, every year, every real estate conference, I go to a mall and let’s like this year’s the year a video and I think, you know, every year it gets better. But yeah, I mean, people want to adopt it, but then they then they just don’t for whatever reason they get busy. I mean, that’s the it’s hard I get I’ve been in real estate, it’s hard, you got a lot going on. You’re dealing lots of transactions on moving parts. But I think if you make some easy investments in these relationships that you’ve had, because, you know, let’s face it, you know this that real estate is a personal relationship business. Referrals are important to you. Repeat business is important to you. And you are in a business where you are involved in the transaction, right? A human is involved in the transaction, that means trust is needed. And so that’s where human beings, that’s how we communicate as humans comes into play in a different way. And you’re right, that video is a great way to build trust, and to build a human feeling of trust and gratitude to one another. I think that’s where most people need to be focusing right now. Absolutely. Why don’t you tell everyone who you are and how you know about this stuff a little bit and then we’ll get into all kinds of questions for you. Is it the NCI bom bom I started bom bom it’s a video messaging platform allows you to send videos from anywhere to anybody. So you know, if you’re in Gmail, because videos in Outlook, you can send videos if you’re in LinkedIn, if you’re in the CRM that you’re using. If you’re in mortgage or title, you’re in real estate, we integrate with the CRM you’re using, I can almost guarantee it. We’ve been we probably have about 100,000 realtors and loan officers and a bunch of other folks everything in between kind

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