ServiceNow is one of the most powerful enterprise platforms on the market — and one of the most misused. Real ROI doesn't come from a clean implementation. It comes from understanding the business outcome before a single line of code is written.

Keith Daser talks with Jeff Vosburgh, a leader at Dyna Software and a key voice in the Canadian ServiceNow ecosystem, about what separates the ServiceNow implementations that transform organizations from the ones that create expensive technical debt. Jeff traces his path from technology sales at GE Capital to building out Dyna's ServiceNow practice.

Topics covered:

• How ServiceNow has evolved from ITSM tool to full enterprise platform
• What ROI from ServiceNow actually looks like and how to measure it
• The most common mistakes organizations make when implementing ServiceNow
• How to choose the right ServiceNow partner for your business
• The role of change management in successful platform adoption
• The Canadian ServiceNow landscape and where opportunity exists

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com