Avery Ratz will share his strategy to 5x your Facebook Video Ad campaign!

Do you wanna get results with Facebook Video Ads but you’re confused by the ad platform, the strategy, and basically, how to manage an ad campaign? Then this is the show for you!

thebusinessofvideopodcast.com

tubebuddy.com

IS IT WORTH BUILDING AN EMAIL LIST FOR YOUR VIDEOS?

Only 2 to 5% will see your video on Facebook.

You would need 10 times more on your Facebook page to get the same reach as email.

HOW CAN VIDEO REPLACE A FACEBOOK PAGE?

If you are not engaging people on Facebook you will get it to less and less people.

Video is the most engaging thing on the Internet.

Facebook will push content that will engage people.

WHAT IS WORKING WITH FACEBOOK VIDEO RIGHT NOW?

The leads funnel would be people who might have liked your Facebook page, they are friends of people who know you.

For sales, you want to target people who already know who you are, they are on your email list.

Awareness is everyone else that fits into your niche.

If your video is too engaging you are hurting your process because it may stop them from moving on to the landing page.

A slide show is the best way to create a video with some music. It is engaging enough to get people to move forward.

WHAT OTHER VIDEOS DO WELL WITH FACEBOOK ADS?

Your content videos will be viral. 

People are still seeing it and sharing. You will get an organic reach for free.

Content that grabs people in with the first 5 seconds and the thumbnail brings more viewers.

Show that the content is interesting in your thumbnail.

HOW DOES FACEBOOK FIND THE BEST PEOPLE TO WATCH?

Facebook knows EVERYTHING you do on Facebook and anything that has Facebook on it.

Facebook has the ability to target thousands of people.

Facebook has data on every single website that has the Facebook pixel on it.

Facebook is even able to tell when and how long you spend reading and looking.

You need to try to figure out how to reach people in the most cost efficient way possible.

You are going to be charged less in targeting them through interest targeting and more for behavioral targeting.

HOW WOULD WE STRUCTURE A VIDEO AD CAMPAIGN?

Reverse the entire process. Start at the bottom of the funnel.

If you already have people you know who want to start with them so they can buy right away.

Now you move on to people who are not on your email list.

You need to get these people to your website.

You need to teach people why they should choose you, what makes you different, why they should care about you.

You want people to hear about you from you first.

WHAT ARE SOME OF THE BEST USES OF YOUR BUTTONS ON YOUR ADS?

The only posts that have buttons are ads. If you do not have one, people will not automatically see it as an ad and pass it up.

If you do not use "learn more" or "sign up," you are paying more!