By Owen Video
The podcast currently has 64 episodes available.
How do you make sales when no one is buying?
How to get people to buy without being a jerk?
And the big sales mistakes you should avoid
All that coming up right now…
Stay Tuned
We’re talking with The Real Salesman, Carl Hooper as he gives you his tips on how to beat the learning curve to gain sales and grow your business.
It's The Business of Video Podcast
Join Us LIVE every Wednesday at 9am PST
💥Watch Past Episodes --->http://bit.ly/BOVepisodes
Hosted By: Owen Video, Nick Nimmin,
Produced By: Melissa Rotunno.
EVERYBODY SELLS ALL THE TIME.
You sell others on ideas all the time whether it is for money or where to go to dinner, you are selling your idea to them.
You want to help people from a sincere part in your heart.
Sales are about knowledge and passion about what you are selling, then you will not come off sleazy or pushy.
You need to change the mindset that you need to get your money.
The mindset has to be I want to help you!
You have the product and service that offers a solution to their problem, so you need to care!
Going into a sales meeting caring about your client and passionate about your product, you and your client will feel really good.
Your sale's presentation does play a big part in getting the sale.
Key things you want to include in your presentation is:
Most importantly, you need to know everything about your product and everything going on around the field your product/service is in.
The sleaziness comes with deception. If you know what you are talking and really want to help and have asked the right questions, you will come off genuine.
There is no magic trick to becoming a salesperson, just experience.
You have to make that first call and learn that "No" will not kill you.
When you know your product or service, the imposter syndrome will not matter because you have the knowledge you need.
You want to ask questions to do the work for the client and also to learn what their objections are.
YOU NEED TO ACTUALLY ASK FOR THE SALE!
You do need to have the confidence that you know what you are selling and that you are trying to really help your client.
How do you gain instant influence to become the go-to brand in your niche? Plus what business owners MUST avoid when creating a video strategy…
Stay Tuned
We’re talking with high-level consultant Alejandro Reyes
It's The Business of Video Podcast
Join Us LIVE every Wednesday at 9 am PST
💥Watch Past Episodes --->http://bit.ly/BOVepisodes
Hosted By: Owen Video, Nick Nimmin
Produced By: Melissa Rotunno.
Become an instant influencer and the go-to brand in your niche.
Try to make some organic video for the people you are trying to attract.
Less selling and more discovery on your products or services.
If you do not get your content in front of people, then it will not help grow your business.
Getting subscribers is not the same as getting sales and driving traffic to your website.
You should create a re-targeting list where you can now send ads to qualified people who will most likely take advantage of your offer.
Help your customers to find your stuff, take out any extra steps and MAKE IT EASY.
Paying for your ads is necessary, these are pay to play platforms.
We are just renting space on these platforms.
You have to get people to know who you are, and give them a solution that they are looking for.
This helps build a bond with you and leads them to trust you.
Many marketers end up catering towards clients they already have and then they do not get any growth.
You need to target new people to grow.
Responses in your DMs on Instagram will play a big part in helping you with the algorithm.
People have to go all in on their vulnerability.
Your scars are your trophies!
You DO NOT want to sell fast. do not come off desperate.
These 3 LinkedIn Video tips will generate more awareness and close more sales for your business...
Learn why Linkedin absolutely needs to be on your list of platforms to stand on today and how to do it best.
Join Owen and Nick as we interview LinkedIn expert, Anthony Ambriz on his inside knowledge for using video on LinkedIn.
It's The Business of Video Podcast
Join Us LIVE every Wednesday at 9am PST
💥Get Live Alerts ---> http://thebusinessofvideopodcast.com/
💥Watch Past Episodes --->http://bit.ly/BOVepisodes
Hosted By: Owen Video, Nick Nimmin,
Produced By: Melissa Rotunno.
LinkedIn matters because most of the people on there are REAL PEOPLE!
Then 75% of them are actually watching your videos.
LinkedIn is still very much like the Wild Wild West, anyone can step up and be the sheriff there.
Brand awareness, lead generation, thought leadership are the top three videos that work well on LinkedIn.
You will want to adjust your video before you repurpose it for LinkedIn.
If you are going to create a video it only hits one topic and stick to it, and caption your videos.
You can upload video natively to LinkedIn.
Use the description to tag people and companies and use hashtags to drive an audience.
LinkedIn has a discovery built in.
Your first frame of video is your thumbnail!
Take it to 11 at the beginning of your video to get people's attention.
You will have the analytics for ONLY 30 days.
Going back to old videos and liking and commenting on it will revive your video and move it back up on people's timeline.
LinkedIn creators have a hashtag and emoji that is associated with them.
Try to create one one minute video a week on LinkedIn when starting out.
If you want to put in an external link, put it in the comments or description.
Optimized your LinkedIn profile!
It is better to work off LinkedIn from your personal profile.
G E T L I V E A L E R T S:
TheBusinessOfVideoPodcast.com
Syndication is repurposing your video and showing it in different places.
all you need to do is link to BINGE and they take care getting your video out to where you want it to go.
The shows all go to On Demand. On Demand is where it is at right now.
People are going more for watching on their own time.
BINGE Networks is a network for creators, created by creators.
People just need to go to the BINGE app and search for videos to watch.
Pricing on BINGE is for one full year.
BINGE is the amplifier that will put you in new places and be discovered by a new audience.
With a higher end, they have a pay-per-view where you set the price for people to have to pay. BINGE is putting those videos in front of new audiences for you.
BINGE is taking the leg work out for you to discover new viewers.
Repurpose IO will allow you to repurpose your Facebook or Youtube right to your BINGE account.
You just need to enter your info in once and then you are ready to BINGE.
for the Pay-Preview site, you get all the data to nail down your videos. Others, this is still a work in progress and will be added to.
BINGE wants to be the Netflix for every day awesome!er
OTT basically means "Over The Top," A.K.A. not paying your cable bill!
Dane Golden is a YouTube Marketing and Video SEO Expert. He’s a digital marketing strategist who specializes in helping companies drive conversion via YouTube and Facebook video using a content marketing approach.
G E T L I V E A L E R T S:
TheBusinessOfVideoPodcast.com
People are searching for how to do something, they want to know how to do things.
So if you have a problem people need solving, they are looking for a video to get that issue resolved.
Every product is "bland" until you have a problem you need solving!
Once an issue comes up for a person, your service or product becomes very important to them.
Competed with a free product by showing a head to head comparison.
It depends on how much quality people are looking to get out of a product.
Targeted paid discovery is a very helpful tool to use.
Only make a video on your expertise if the customer did not know you existed.
You know your customers, what would they like to see from you to solve their problem.
demonstrations are a great way to stand out among the other similar products you are competing with.
If you can get people to keep coming back, then they will most likely become a customer.
Bryant has over 10 years of SEM experience and has worked in-house for Fortune 500 companies like Choice Hotels
Bryant is a fanatic in paid search and conversion rate optimization. Without the right messaging and design when a user gets to a landing page, you are essentially throwing money down the drain.
Bryant is the Chief Consultant at Bryant Garvin Consulting - where he works with companies to improve their ROI from their marketing activities.
G E T L I V E A L E R T S:
TheBusinessOfVideoPodcast.com
Take the time to come up with a video that will engage your audience and sell them at the same time.
You have less than 2 seconds to grab their attention before they have the chance to skip over your ad.
But in the time to plan out your video!
95% of all our decisions we make are made unconscious then we use consciousness to justify the decision.
You can have different emotions, but you need to be careful and not have it shift too quickly.
Data can help improve your video.
Remember people are there to interact with humans.
You need to engage them so that when they are ready to buy a product in your field, that they go to your brand first.
You want to embed your videos to your page too.
People were being educated and sold before they even got to the website.
Those that watched videos and interacted with it on the website had higher conversions.
The selling points are above the fold!
Jill Schiefelbein is an award-winning entrepreneur, author, and recovering academic. She taught business communication at Arizona State University for 11 years before venturing into entrepreneurship. Jill’s business, The Dynamic Communicator®, helps organizations navigate the digital communication space to attract customers, increase sales, and retain clients. Her latest book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business hit stores March 2017.
G E T L I V E A L E R T S:
TheBusinessOfVideoPodcast.com
A testimonial is having someone saying something about what you did or didn't do for them.
It is a different way to add a bit of flare to get your business out there.
Testimonials are the best way to capture the experience a person has had with you.
Unless they are very entertaining, they should be around 15 seconds.
To get the best testimonials, you need to ask the right questions.
You need to think about what you specifically want to get from the testimonial.
Ask what follow up questions they may have to help give you future leads.
The trick is to have a set of 4 to 6 questions and ask them in a row and now you have several clips at your disposal.
You want them to say what comes to their mind first. If they begin to think it looks less natural.
When getting the testimonial and think about how this will help your client.
If someone does not want to be on camera still ask if you can use the audio or even just to have it to transcribe it later.
Always have a mini tripod and mic on you for on the spot testimonials.
You want to be prepared to let them know where the testimonial will be seen.
If you need the testimonial bad enough, you can offer to let them edit out what they do not like.
If you missed the moment to get a testimonial on video, just stick with a text-based testimonial.
You can also put a testimonial requirement in your contract.
Antonio Centeno is President of ATailoredSuit.com and the founder of RealMenRealStyle.com. He has created over 700 articles & videos on men's style, blogs over at the Art of Manliness, and is the author of the internet's best style eBook - A Man's Guide To Timeless Style.
He has almost 2 million subscribers on his YouTube Channel and is here to share his secrets with you.
G E T L I V E A L E R T S:
TheBusinessOfVideoPodcast.com
When building your subscribers, do not focus on the numbers, solve a problem for potential subscribers.
If you collaborate with people, you do not really say "No" to companies, but you can refer them to your partners.
Collaborations is a huge reason in order to help grow your subscribers.
Collaborate with other businesses and collaborate with your audience.
You ARE NOT AN ISLAND!
More people and different people are a key to growth.
Go to where your audience will be and not where they are at the moment.
Where will the market be?
What tools will still be available to you?
You can find events with people with similar interests and have that creative passion can help keep you motivated to keep going.
Handoff tasks that are draining your energy.
Just because you are a small business, doesn't mean you do not have value.
Being small can be an asset. You are able to be more flexible.
Find out where you can add value and what problem can you solve for your audience.
Be aware of how people are responding to your service.
How to make AWESOME audio for your YouTube videos and Live shows?
What's the difference between a jingle, a show drop, and a bumper?
Mike is the creative director at Music Radio Creative. Audio production is his life. Mike is passionate about helping you to sound great! He presents a daily live stream about producing podcasts, cleaning up audio, improving the sound of your voice, creating music, sound design and more.
G E T L I V E A L E R T S:
TheBusinessOfVideoPodcast.com
Audio is EVERYTHING when it comes to video!
The first thing you want to get your video sounding good at the source! You cannot fix everything in post.
Next look at the parametric EQ and compression.
A jingle is something that is sung or spoken.
A show drop is a 3 or 4 second sound like a transition.
No more than two voice actors for your branding. More than that will get confusing.
In Adobe Audition there is a setting to chose between a male or female voice.
Pitch shifting will help you to get your voice deep. But if you want a deep and full voice you want to use EQ.
To figure out what your jingle should sound like, you need to know your style and who your audience is.
Building a brand is no easy task. Salma Jafri will share her brand building strategies that will have you working smarter and not harder.
Salma Jafri is a YouTube Certified Video Content Strategist and an international speaker. She is the Founder of the #BeTheMedia Mastermind – a video training academy for entrepreneurs. She is a Channel Partner and Contributor at Entrepreneur.com and hosts a weekly video show on YouTube called “Be The Media”.
G E T L I V E A L E R T S:
TheBusinessOfVideoPodcast.com
See yourself as a CEO in order to succeed.
You need to separate yourself from your brand to build it to where you want to go.
Be The Media. We all as the ability to make videos and create our own shows.
Don't wait for the moments of people inviting you to be a guest. create your own content and get your voice heard.
If you are scared to get on camera, you need to practice and get used to how you look and sound on camera.
If you feel you don't have anything to say, go into Facebook groups and posts and see if there are any questions you can answer, and start building up that database.
You do not need the best equipment to get started. Just make sure to get a decent mic, and as you grow you will be able to invest more.
Think about the end results of building your brand, each video will be created with that goal in mind.
Turning viewers into subscribers is all about personality.
Basic Brand Elements:
You have to know your audience.
You have to know your strengths
Pick your topic that aligns with your brand.
The podcast currently has 64 episodes available.