Get alerts when we go live when you join our mailing list at http://thebusinessofvideopodcast.

In today episode, can you be more social with online video? How do you get likes, get comments, and get shares with social video marketing? Today we’re talking with an expert of massive proportions on the business of video podcast...

We all struggle to get more engagement with video on social media. That’s why we’ve invited Rachel Moore - Speaker and Livestream Host at BeLive.tv to discuss her tips for engaging on social media like a real person. Whether on video, images, or typed words, she’s got some fantastic tips to help improve your game.

Live streaming is the evolution of social media!

WHAT ARE SOME KEY POINTS IN BEING MORE SOCIAL IN YOUR LIVE VIDEO AND SOCIAL MEDIA IN GENERAL?

Look at the camera, when you do it looks like you are looking right at your audience. They will feel you are talking right to them.

Give yourself a reminder to look at the camera.

Remember you are talking to actual people and acknowledge them.

WHAT ARE SOME BIG "NO-NOS" WHEN LIVE STREAMING?

IT IS NOT A SALES PITCH!!!

It is a CONVERSATION!

You can look too stiff on your live stream because they try to memorize their script, try to keep everything according to as it was planned from the start.

When you are not totally polished, it connects you more to your audience.

Work off of bullet points instead of a script.

Make it as real as possible!

ARE THERE WAYS WE CAN PREPARE FOR POSSIBLE ISSUES ARISING DURING OUR LIVE STREAM?

Preparation is great. Remember you CANNOT prepare for EVERYTHING!! You just can't, but you can plan ahead as best you can.

Use your community to help with your live stream. Have them type in links that you would like to share with them.

Make the audience apart of the show.

HOW DO YOU DEAL WITH SPAM OR INAPPROPRIATE PEOPLE/COMMENTS?

Let your video life span continue or fade out naturally. Let content live on because it will always be found.

Always go look at the old content, gain new followers and update them on newer content.

CAN YOU FOCUS TOO MUCH ON AN AUDIENCE MEMBER?

You can but you do not want to neglect the rest and they will get tired of it.

Spread the love among your audience.

Get alerts when we go live when you join our mailing list: http://thebusinessofvideopodcast.com

How do you start a Facebook live show that looks professional and doesn’t cost a fortune?

Facebook Live is taking the world by storm. It’s reported that 1 of every 5 videos on Facebook is a live video including Facebook’s first viral hit! We’re talking with award winning live streamer Stephanie Liu on the Business of video podcast...

Today, we’re talking with an Stephanie Liu who is going to share with us her production tips for starting a Facebook Live show that catches fire.

Contact Stephanie:

   http://www.heystephanie.com/

Live Stream Software:

    https://obsproject.com/

    https://belive.tv/

IS FACEBOOK LIVE GOOD FOR BRANDS?

Absolutely!!

1.67 BILLION people are on Facebook, pretty good odds.

There are 65 million businesses who have a Facebook business page, but do not utilize Facebook live!

It helps create the personal connection with your audience.

WHAT ARE SOME OF THE TOOLS YOU NEED TO START A FACEBOOK LIVE SHOW?

The most important thing you need before starting a Facebook live show is your desired outcome for the show!

All the tech in the world will not help you if you do not have a strategy in place.

What are you going to talk about, and what do you want your audience to get out of your show?

To start off, all you need is your smartphone!

Use your smartphone to get comfortable in front of the camera, and polishing your content.

HOW DO YOU PROMOTE YOUR SHOW?

Create a Facebook event and tell everyone what the show will be about.

Invite people that you feel are interested in your topic.

Create a scheduled broadcast and share the link.

With the event, you can use Facebook ads to target the proper audience.

Have people drop their questions in the comments so they can be answered live.

WHAT ARE SOME FAIL SAFES YOU HAVE IN PLACE FOR WHEN THINGS GO WRONG DURING YOUR LIVE BROADCAST?

If you can be on an ethernet cable instead of WiFi.

Internet speed of 5MB per minute is great!

Do Not have your iPhone next to your mic because it will cause feedback.

HOW DO YOU RESPOND TO COMMENTS WITH SO MANY VIEWERS?

You can actually filter out troll's comments.

Having a team helps keep track of all the moving parts of your live show.

WHAT ABOUT LEGAL ISSUES?

Facebook has a branded content tool.

Facebook's policy is you have to use their tool and tag the brand in your post.

They will let you go back and tag a brand before they take it down.

WHAT ARE SOME TIPS FOR PRODUCTION?

Eliminate any clutter and extra noise that you can.

Have your pop filter on if you are using an external mic.

Are multi-platform distribution and simulcasting a good idea or does it dilute your message?

We’re talking with Brian Fanzo who talks fast but tweets faster. He’s an expert in simulcasting podcasts, Facebook Live video, Periscope, and other platforms you’ve never even heard of. He’ll be sharing his thoughts and answering your questions on the Business of Video Podcast.

iSocialFanz.com

thebusinessofvideopodcast.com

tubertools.com

WHAT IS MULTI PLATFORM DISTRIBUTION?

It is bringing your content to where your audience is. You do not drag them to you, you go to them.

Have your audience choose where they would like to follow you and make sure you get them that content. It can be too much for a person to follow you on all your social media platforms.

It is about understanding all the different user behaviors and platforms, and be willing to grow beyond an individual platform.

HOW CAN A CREATOR UPLOAD TO MULTIPLE PLATFORMS AT ONE TIME?

You set up to go live on several platforms at once.

Take the audio from the video and upload it as a podcast.

Take short clips from the video and upload them to Instagram.

Don't tell people what to do, but inspire them to consume your content!

HAVE A DISCIPLINED WORKFLOW!

HOW DO YOU KNOW HOW MUCH TO UPLOAD?

It all depends on your audience. You know your audience so give them as much as they are looking for.

The platform is there to deliver your content, so you do not need to stick to just one platform.

WHAT ARE THE TOOLS YOU CAN USE TO HELP YOUR WORKFLOW?

Slack is great when collaborating as well as Google Docs.

Canva.com to keep creating simple.

Buffer for distribution of social content. Schedules content that is best for your community, not you.

Tools should be helping you keep things simple.

You do not want to get lost in the tool.

HOW DO YOU MANAGE EYE CONTACT ON MULTIPLE PLATFORMS AND COMMENTS FROM ALL OF THEM?

Being able to multi-task is a huge help.

Wirecast is a big help.

Using multiple screens to monitor the comments coming in.

How do you make a viral video? Better yet, how do you make multiple viral videos? Better yet, how do you make YouTube’s #1 Viral Video of the Decade? Well today we’re gonna hear from one of webs top viral videos creators. That’s coming up on the Business of Video Podcast

Today we have an exciting guest Travis Chambers.

http://chamber.media/

http://thebusinessofvideopodcast.com/

WHAT IS A VIRAL VIDEO?

A video that becomes popular by sharing it on the Internet like in social media.

A video that is getting a lot of shares and press.

WHAT ARE SOME OF THE COMPONENTS OF A VIRAL VIDEO?

Something shocking. Something that makes people watching again to try and figure it out.

Pranks are a big one. People love to watch other people getting pranked.

WHAT IS YOUR PROCESS FOR CREATING A VIRAL VIDEO?

Try to sell first and be funny second.

Come up with a core concept. What is the gimmick?

What is the underlying, reoccurring joke?

Come up with a framework for your video.

Hire comedians to write. They know how to write comedy better than anyone.

WHAT ARE SCALEABLE VIDEO ADS?

It is scalable because you can run an ad spend and as it sells you can do more and more with it.

HOW DO INFLUENCERS WORK INTO ALL OF IT?

They look at it as a means to an end.

Influencers are the most powerful way to get your videos to be shared.

From Facebook to YouTube to Periscope and Twitch, Live stream video has taken the internet by storm and today we’re talking with Jonathan Tripp a live stream show producer who’s going to share his insider tips on how to produce, host, and promote a successful live stream show.

Stay in touch with Jonathan:

http://jonathantripp.live

http://jonathantripp.com/

http://thebusinessofvideopodcast.com/

Show sponsor:

http://biztubeacademy.com/

WHAT ARE THE THREE PILLARS TO A SUCCESSFUL LIVE STREAM SHOW?

Pre-production, production, and post-production

You have to remember there is more to going live than just going live.

PRE-SHOW: Before the button is pressed to go live, you need to do some prepping. Keep it simple and do not spend too much time here.

This helps the production to go smoother and less stress for you!

POST-PRODUCTION: After the show has aired, you now need to actually do something with the content you just created. Don't just let the recording sit there!

HOW IMPORTANT IS PREPPING/PROMOTING FOR A SHOW?

It is EVERYTHING!

It is okay to ad-lib a little bit, but when you have a predominate guest you DO NOT want to make it up as you go along.

The guest only has so much time to spend with you. Make every word and question count!

Have an outline for your show.

WHAT WOULD YOU INCLUDE IN THE OUTLINE?

The introduction with the title of the show and guest's name.

PRACTICE YOUR GUEST'S NAME!!

Have the order of events, and even put your questions on there.

If there is anything you may want to include in the show, put it in there.

ARE GRAPHICS NECESSARY FOR A SHOW?

When it is done correctly it is a HUGH addition to your show but is it a necessity, no.

Find the happy medium with graphics that compliment your show.

Your show is progressing as it goes, but it should always come back to the outline.

Content first, then technology!

It is important to understand the technology you plan on using.

Use Wirecast for the switcher and you can take it along with you.

Tool to pay attention to: switchboard.live

WHAT IS THE BEST WAY TO SHARE AIRTIME WITH A GUEST?

As a host, you like to talk, but you need to learn how to work with your guest.

Let the guests know the questions and how you would like a response, like a back and forth and how long they may have.

You should ask your guest if there is anything they would like to and like not to talk about.

WHERE DO YOU KEEP YOUR FOCUS WHILE PRODUCING YOUR SHOW?

If you are producing your own show, you need to look at EVERYTHING!

When you are talking, look at the camera.

Remember, you learn by doing!

HOW DO YOU REPURPOSE YOUR SHOW?

Audio broadcasts are great ways.

Find great clips and make smaller pieces of content.

Look out for those CLIP-WORTHY moments!

Use any platform where you have an audience.

Repurpose in a bite size portion on those platforms to get them to watch the show.

YOU NEED A FORMULA!

HOW DO YOU FOLLOW UP WITH YOUR GUEST AND AUDIENCE AFTER THE SHOW?

This tends to be one of the most forgotten steps, and it is very important!

Do a follow up the next day or maximum of two days.

Thank the guest and audience for being there, respond to questions in the comment, and make them feel special!

WHAT DO YOU DO WHEN YOUR STREAM BREAKS?

In the planning, you need to have options when your stream or the guest's camera goes.

Have a slide ready to let your viewers know there are issues.

With switchboard.live you can turn off a broadcast off and then back on.

KNOW YOUR AUDIENCE AND BE CONFIDENT IN WHAT YOU TALK ABOUT!

Have you ever wanted to make videos that make sales?

Brandon Lucero is a video marketing machine and he’s going to be sharing some insider tips on the show today.

From generating leads with video to flat out closing sales, Today’s episode is poised to be incredible!

www.soldwithvideo.com

www.youtube.com/user/soldwithvideo

HOW DO YOU GET LEADS FROM YOUTUBE?

Keywords!! 

Find those keywords that are being searched the most AND relevant to your topic.

Make sure you learn where the customer is in the buying process when they search for those keywords, you don't want to sell too soon.

Do Not always use the same generic Call To Action.

HOW DO YOU SELL TO THEM?

For some customers, they are looking for the "How to," videos.

For others, they need to learn "WHY" they are choosing a business to work with.

Get emails when you are doing non-local work to build that relationship and bring them over to a Facebook group.

WHAT MAKES A KEYWORD WORTH TARGETING?

If you are just starting out, look for the keywords that have around 200 - 500 searches.

You do not have the authority yet to get ranked using the bigger keywords that established channels get, ones that YouTube recognizes as an authority.

You can grow faster starting out small.

FACEBOOK VIDEOS VS YOUTUBE VIDEOS?

On YouTube look for leads generated from them videos and click through rates.

On Facebook look more for views and watch time. More interested in qualified audiences.

HOW DO YOU DETERMINE WHAT CALL TO ACTION TO USE?

Do not feel like short small videos are the place for a call to action. Use them as touch points and bring them to another page to re-target them.

YouTube is all about getting the email address!

WHAT IS THE BEST WAY TO START A CHANNEL FROM SCRATCH AND START MAKING MONEY?

You do not need a lot of people to make money.

You just need a service or product that people are looking for.

Give value and solve their problems. Once you have them on your list, survey them!

WHAT DO YOU ASK ONCE YOU GET THEIR EMAIL?

It is important to know at what stage they are at, whether in their business or buying stage of a service/product.

Ask them why they are watching your content.

Where are they spending most of their time?

Uses surveymonkey.com to create the survey.

Have you ever wanted to try YouTube ads? Jake Larsen is the leading YouTube Ads expert and will be joining me on the show today.

Learn more about Jake at http://videopower.org/

Jake's Vlog: Larsen Family Soul

THE FIRST FIVE SECONDS IS THE MOST IMPORTANT PART OF ANY AD!

When you create an ad to attract the people you want to work with, also make it so it repels those you DO NOT want to work with. 

You need to have a clear Call To Action!

WHO SHOULD BE USING YOUTUBE ADS?

If you have a business or agency

If you are a creator who needs to grow their audience

REMEMBER: You are investing in getting your message out there, not paying for subscribers. You are investing in your audience and growing it.

WHAT ARE SOME COMMON MISCONCEPTIONS WITH YOUTUBE ADS?

That everyone finds them annoying and skips them when they are able to.

80% of the people will skip the ad, 10% will watch up to the very end, 3% will actually click on the video, and 1% will turn into leads and customers.

That 1% is what makes YouTube ads profitable!

WHICH AD FORMAT IS BEST?

Discovery ads and in-stream ads, not a fan of the ads you cannot skip.

Most watchers are not happy they are stuck watching an ad instead of the video they searched for.

If people choose to watch your ad they will be an even better customer!

HOW DO YOU CREATE AN AD PEOPLE DO NOT SKIP

You have to call out your audience/market right away. Speak to their pains and desires in the first 5 seconds.

If you have the correct strategy anyone can have success with YouTube Ads!

You need to connect with your audience to have success.

A converting offer is a huge help, but you do not need to have it first.

If you have a cold audience, some kind of landing page with a free gift. With a warm audience, you can send them straight to your store.

HOW ARE YOU TRACKING AND MEASURING THESE CAMPAIGNS?

With Google Ad Words.

You can track impressions and how long they are watching for, how many leads and customers do you get?

In this episode, we talk with the one and only Nick Nimming about whether it is still possible to have success on YouTube. 

youtube.com/nicknimming

Tubertools.com

GET LIVE ALERTS:

businessofvideo.com

How can YOUR business take advantage of the opportunity on this social medium?

IS IT TOO LATE TO HAVE SUCCESS ON YOUTUBE?

Absolutely not!

YouTube could just be getting started with the technology that is and will be available to many.

It is a very wise thing to create video content to help grow your business, whether you are trying to become an influencer or drive traffic to your products or services.

WHAT ARE SOME FACTORS FOR A SUCCESSFUL YOUTUBE CHANNEL?

#1 is VALUE!!!

Lead with value, and it doesn't matter what kind of value you are offering.

#2 is taking it SERIOUSLY!!

Then you will make content that will please your audience. 

#3, learn how to rank your videos, learn how the platform works when getting your content out there. 

Realize that there is a place for YOU!

Don't go out trying to make a viral video, create a video that answers the questions people keep asking in your industry. Become their expert.

Be passionate about what you are doing!

WHAT ARE SOME ANCILLARY FACTORS FOR YOUTUBE?

Learning how to rank your videos.

Know how people search for your information online and use that same language. What phrases are they using? Is there a video that already pops up in the search?

 HOW CAN YOU GET YOUR VIDEOS DISCOVERED?

Share your videos!! Get them discovered in several different places on the Internet.

Where you share depends on the type of content you are creating. Find the communities that circle around these topics.

 You have Reddit, Facebook, Twitter, and web forums. 

AVOID only showing up when your videos go live!!!

You want to become a part of your viewers' lives. Being top of mind, but also being a part of the community you are trying to serve.

If you are a business, you cannot measure your success to the "cat videos" on YouTube. They are different videos and have different purposes!

REMEMBER YOU ARE NOT TRYING TO CREATE A VIRAL VIDEO FOR YOUR BUSINESS!!

EDUCATE AND INFORM!!

WHAT IF THERE IS ALREADY A VIDEO IN MY INDUSTRY?

This is not a bad thing, you still need to create your video. Everyone has a different voice, the videos will be different.

If someone else is doing it, then that means there is a market for it.

OPTIMIZATION OR CONTENT?

If you are putting out a lot of content and no one is finding it, then you need to spend the time to optimize your videos along with creating your content.

Looking to run a successful Kickstarter campaign? Our guest Anthony Ambriz will show you what to and not to do when running your Kickstarter campaign.

"Stop trying to build products you think are cool, and start building products the market you are trying to service thinks is cool."

WHAT IS KICKSTARTER?

https://www.kickstarter.com/

Simply put, it is a way you can start a business. It is a campaign that gives you a way to raise money in order to sell your products and get your business off the ground.

You need to have a working prototype in order to sell there.

You can set your goal for as long as you would like, but be strategic about it.

WHAT IS THE RIGHT WAY TO APPROACH A KICKSTARTER CAMPAIGN?

You have to be SMART when you start your Kickstarter campaign. Starting is great, but you need a strategy too!

You have to build your product for Kickstarter. You need to validate your idea works for the Kickstarter audience before you start spending tons of money.

Emurse yourself in Kickstarter, look at what campaigns and products are doing well there.

Live in your market!

You have to build your email list before you launch your campaign.

WHAT TYPES OF PRODUCTS, SERVICES, AND CAMPAIGNS ARE ON KICKSTARTER OUTSIDE OF A PHYSICAL PRODUCT?

A big category is Gaming!

There are many board games and video games that have a huge market.

WHAT WOULD BE THE IDEAL PROCESS TO START ON KICKSTARTER?

First, you have to build that market avatar. Look at the types of people that go on Kickstarter.

What do they like to do?

What do they buy the most?

How do they spend their time?

After you have built the avatar, you need to put it through several qualifiers to see if it can sell on Kickstarter.

It has to be MASS MARKET!

WHAT DO SUCCESSFUL CAMPAIGNS HAVE IN COMMON?

There really is not enough data yet to figure this out, the way things sell on Kickstarter are not always consistent.

Kickstarter takes around 5% of what you earn on their site, and if you are unable to raise your goal, you get nothing.

Kickstarter does this to keep people from not filling orders that they have promised those who have contributed to their campaign.

WHO IS ANTHONY AMBRIZ?

Look him up and connect with Anthony at anthonyambriz.com

Check out:

sevenfigurefunding.com 

https://www.facebook.com/hadtostart/?fref=ts

Can and should businesses be using the social media platform Snapchat in their marketing strategy?

In this podcast, we are chatting with Snapchat darling, Chris Strub. Chris is passionate about helping nonprofits develop real-life social media strategies, especially with LIVE VIDEO!

Connect with Chris here:

http://www.teamstrub.com/

HOW DO YOU USE SNAPCHAT TO DELIVER YOUR MESSAGE?

The best feature of Snapchat is THE CAMERA!!

Just get on and talk with people, tell them who you are and what you are about, and if they like what they see and hear they will connect!

Stringing 10-second videos together throughout the day is definitely something marketers need to take a serious look at.

HOW DO STORIES WORK IN SNAPCHAT?

There are many different ways to tell a story on Snapchat.

You could tell a story with a beginning, middle, and end.

Or you could use it to give viewers a glimpse into your business.

HOW DO YOU KNOW WHAT YOUR STORY SHOULD LOOK LIKE?

We are all famous to a group of people, so it all depends on your audience.

Speak to your audience!! 

Give your customer the information and entertainment they are looking for.

"IT IS OKAY TO SERVE THE PEOPLE WHO LOVE YOU!

Remember your message has value and there are people who want to hear it.

Communicate with the people who want to connect with you!

Not all your Snaps will be a home run, but you take that knowledge and improve.

Social Media can feel like an arms race to see who can come up with the "next best thing," but completely useless unless you connect with your customers!