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How do you start a Facebook live show that looks professional and doesn’t cost a fortune?

Facebook Live is taking the world by storm. It’s reported that 1 of every 5 videos on Facebook is a live video including Facebook’s first viral hit! We’re talking with award winning live streamer Stephanie Liu on the Business of video podcast...

Today, we’re talking with an Stephanie Liu who is going to share with us her production tips for starting a Facebook Live show that catches fire.

Contact Stephanie:

   http://www.heystephanie.com/

Live Stream Software:

    https://obsproject.com/

    https://belive.tv/

IS FACEBOOK LIVE GOOD FOR BRANDS?

Absolutely!!

1.67 BILLION people are on Facebook, pretty good odds.

There are 65 million businesses who have a Facebook business page, but do not utilize Facebook live!

It helps create the personal connection with your audience.

WHAT ARE SOME OF THE TOOLS YOU NEED TO START A FACEBOOK LIVE SHOW?

The most important thing you need before starting a Facebook live show is your desired outcome for the show!

All the tech in the world will not help you if you do not have a strategy in place.

What are you going to talk about, and what do you want your audience to get out of your show?

To start off, all you need is your smartphone!

Use your smartphone to get comfortable in front of the camera, and polishing your content.

HOW DO YOU PROMOTE YOUR SHOW?

Create a Facebook event and tell everyone what the show will be about.

Invite people that you feel are interested in your topic.

Create a scheduled broadcast and share the link.

With the event, you can use Facebook ads to target the proper audience.

Have people drop their questions in the comments so they can be answered live.

WHAT ARE SOME FAIL SAFES YOU HAVE IN PLACE FOR WHEN THINGS GO WRONG DURING YOUR LIVE BROADCAST?

If you can be on an ethernet cable instead of WiFi.

Internet speed of 5MB per minute is great!

Do Not have your iPhone next to your mic because it will cause feedback.

HOW DO YOU RESPOND TO COMMENTS WITH SO MANY VIEWERS?

You can actually filter out troll's comments.

Having a team helps keep track of all the moving parts of your live show.

WHAT ABOUT LEGAL ISSUES?

Facebook has a branded content tool.

Facebook's policy is you have to use their tool and tag the brand in your post.

They will let you go back and tag a brand before they take it down.

WHAT ARE SOME TIPS FOR PRODUCTION?

Eliminate any clutter and extra noise that you can.

Have your pop filter on if you are using an external mic.