How do you make a viral video? Better yet, how do you make multiple viral videos? Better yet, how do you make YouTube’s #1 Viral Video of the Decade? Well today we’re gonna hear from one of webs top viral videos creators. That’s coming up on the Business of Video Podcast

Today we have an exciting guest Travis Chambers.

http://chamber.media/

http://thebusinessofvideopodcast.com/

WHAT IS A VIRAL VIDEO?

A video that becomes popular by sharing it on the Internet like in social media.

A video that is getting a lot of shares and press.

WHAT ARE SOME OF THE COMPONENTS OF A VIRAL VIDEO?

 

Something shocking. Something that makes people watching again to try and figure it out.

Pranks are a big one. People love to watch other people getting pranked.

WHAT IS YOUR PROCESS FOR CREATING A VIRAL VIDEO?

Try to sell first and be funny second.

Come up with a core concept. What is the gimmick?

What is the underlying, reoccurring joke?

Come up with a framework for your video.

Hire comedians to write. They know how to write comedy better than anyone.

WHAT ARE SCALEABLE VIDEO ADS?

It is scalable because you can run an ad spend and as it sells you can do more and more with it.

HOW DO INFLUENCERS WORK INTO ALL OF IT?

They look at it as a means to an end.

Influencers are the most powerful way to get your videos to be shared.