Glen Aspeslagh is the founder of E-Camm. He and his twin brother, Ken from Massachusetts hatched Ecamm in the late nineties when they were still kids with a simple goal of building apps to solve problems. Their strategy: If an app is useful, well designed and properly maintained, it will sell itself, without the need for clever advertising and glitzy marketing. Today they talk about their new app for Live Video.

G E T  L I V E  A L E R T S:

    thebusinessofvideopodcast.com

WHAT IS E-CAMM?

E-Camm is an application that is integrated with Facebook and once you log in you can go live from your Mac.

E-CAMM ONLY WORKS ON MAC!

There is just an ONE-TIME FEE!

E-Camm allows you to bring people into the show through Skype.

You can have up to 5 guests through Skype.

You are able to drag in a video file and or graphics and play it full screen or some sort of picture in picture.

At this point, it DOES NOT support graphics with an alpha channel.

The E-Camm app grabs the video AND audio from Skype and streams it.

E-Camm also has a stream key and can go to YouTube and Periscope.

Next generation of the app you will be able to go live to YouTube, will help with scheduling and reply to comments.

E-Camm Live also offers you other software like Camera Live where you can integrate a DSLR camera and not having to use a webcam.

There is also native support for Blackmagic.

Any Mac from the past 7 years is more than capable of supporting E-Camm Live.

E-Camm automatically records your broadcast and saves it to Facebook and to your computer, it is in whatever resolution you are using.

JennyQ answers the question everyone is asking, "How do I make money live streaming for my business?" JennyQ is a Livestreaming consultant who teaches coaches how to go live with authority and credibility and will share with us the tips and tricks you need to know how to make money with live streaming!

G E T  L I V E  A L E R T S:  

     thebusinessofvideopodcast.com

Just turn your phone on, pick a platform, and GO LIVE!

But you want to go live with authority and credibility!

HOW DO YOU GET CLIENTS FROM LIVE STREAMING?

It really is about building relationships, but live video is bigger.

People engage you in real time, builds the trust like a face to face meeting.

Add value, and make them want to come back to you and even hire you!

WHAT DOES AUTHORITY LOOK LIKE ON LIVE VIDEO?

Your knowledge can show you have the authority and credibility.

You need to capture it visually with your audience in live streaming.

You need to know who your avatar is, knowing how they expect you to show up, and show up just like that.

It really all depends on your goals.

Be consistent about 80 to 90% of the time, then 20 to 10% of the time disrupt that pattern and keep them on their toes.

There are times when you should NOT live stream!!

If it does not go with your brand then do not do it.

WHAT DO I TALK ABOUT?

Write out the top 10 questions people ask you about your business.

Be careful not to give away too much information in one live stream.

Find subtopics to create even more live streams.

Stacy Harp who has had over 1000 guests on my show, including Dr. Ben Carson, Amy Grant, Governor John Kasich, Kim Fields, Kevin Sorbo, Rabbi Jonathan Cahn, and so many more will share with us her tips and tricks on booking A-list guests.

WHO DO YOU GET A-LIST GUESTS ON YOUR SHOW?

You need to find the publicists of who you are trying to get on your show. 

Most of the big names will have their own publicist.

WHAT SHOULD YOU SAY IN YOUR EMAIL TO THE GUEST?

Use the A.S.K. method

A: You have to ASK! You cannot get something you do not ask for.

S: You have to seek out the information. You need to know the guest you are pitching to. Research who you are trying to book to know your audience.

Make sure you know their name AND spell it correctly!

K: To knock and to know.

Remember publicist get a lot of emails. If you can find a phone number, CALL THEM!

Todd Bergin coaches others in getting started in live video and in this episode we dig into video podcasting to quickly and professionally share your message across multimedia.

G E T  L I V E  A L E R T S:

     thebusinessofvideopodcast.com

WHAT IS VIDEO PODCASTING?

You go live on your social media platform of choice and at the same time record the audio for your podcast.

WHAT TOOLS DO YOU NEED FOR A "SIMPLE" SETUP?

The most simple thing you can use is a Maxi mixer, your phone, and some cords and adaptors.

Your Microphone right to the mixer and that raises the level of your audio quality.

Your audio has to be good quality, so it will be worth the investment in your equipment.

WHAT IS THE PROCESS FOR BOOKING GUESTS?

Starting out, it will be easier to get people you already know and have a relationship with to help build your show.

Unlike BOV Todd works around his guest's schedule.

Use some software for scheduling your guests.

WHAT ARE THE TOP 3 THING YOU NEED TO START?

#1 YOU NEED GREAT AUDIO!!

#2 Knowing your show setup

#3 CONSISTENCY!!!!!

Libsyn is what BOV and Todd use to publish our podcasts, but there are other platforms you can try.

GET ON AMAZON ALEXIS!!

Brian G Johnson joins Owen Video and Nick Nimmin to answer your questions about video marketing and more.

G E T  L I V E  A L E R T S:

    thebusinessofvideopodcast.com

Today ending out the year 2017 we take the time to answer all of your, the viewers', questions live on air about all things video and beyond!

Questions like:

Does writing a book help your success?

How do you know when you are considered a YouTuber?

How do you see YouTube stories being used in the future?

What marketing trends do you see for 2018?

We even answer a question on bitcoin and other cryptocurrencies.

Jeff Weiss of THE WEISS LIFE will show you how he used his own fun family & lifestyle channel that features Daily Vlogs, Fun Challenges, DIY's, and the like, to be successful and make money.

G E T   L I V E   A L E R T S:

 TheBusinessOfVideoPodcast.com

HOW DO YOU GET A BALANCE BETWEEN WORK AND YOUTUBE?

There isn't one big secret, but a bunch of little choices you make.

It has everything to do with your daily decisions, whether you choose to make a video.

The balance lies within the expectations you set with yourself and your audience.

How often you upload depends on what you can deliver.

The most successful vlogs are the ones that are the most searchable.

You need searchable and watchable content.

HOW DO YOU MAKE SOMETHING "WATCHABLE?"

Close your eyes and listen to your video for any dead time, is there a lot of it?

Background music can be a huge help in dealing with any dead air.

Your vlog has to maintain engagement with the audience.

With lifestyle vlogs, the story is always happening around you. You just have to pull it out and make it engaging.

White noise or bad audio can be worse than dead air.

Make sure you know and understand your niche and your audience.

You also want to stay current with your content.

You need to have self-awareness. 

You have to begin! Go learn about creating vlogs, attempt to create vlogs and learn if you even like creating them.

You need to be flexible. Especially in the beginning while you are still learning.

Don't get down on yourself!

Jeff Adams will help take the fear out of live streaming and we’re going to show you a 5 step checklist to make sure you live stream like a pro.

G E T  L I V E  A L E R T S:

thebusinessofvideopodcast.com

WHAT ARE SOME OF THE BIGGEST FEARS CREATORS FACE?

The biggest is CONTROL!!

There are many technical issues that could surface and you have to just roll with it.

You have to let go of perfection, and just plan for the unexcepted the best you can and know things could go wrong.

Have some sort of a game plan for when those things may occur.

5 MAIN AREAS TO PREPARE FOR TO OVERCOME YOUR FEARS

#1: Goals and Trolls

You need to act on your goals, or you become a troll not doing anything to achieve your goals.

Define your goals and then ACT ON THEM!

You need to have a REASON why you are live streaming.

Your content is crucial, but you also have to be able to go with the flow.

The more content you have the better prepared you will be.

#2: Have great structured content

Having an outline will be a huge help when you are trying to create a live stream show.

A structure will help you stay on track and also give you a backup plan for any possible issues.

#3: Have great AUDIO

You need to make sure your AUDIO is listenable. 

Audio is key to having a successful live stream show.

#4: Great visuals

Having a good set design can help you stand out from the rest.

Having a mobile set can be key.

#5: HOW TO GET PAID!

You have to be driven to do this or you will not get anywhere.

You have to be creative in making money, and keep your goals in mind.

Jill Addison is a Digital Marketing Expert & Video Specialist who has helped hundreds of small business owners and financial advisors like you generate hundreds of thousands of dollars in new business by leveraging cutting-edge video marketing strategies (powered by YouTube, Social Media, and Email Marketing) to grow your practice quickly.

G E T  L I V E  A L E R T S:

     thebusinessofvideopodcast.com

WHAT CAN YOU NOT PUT IN A VIDEO?

Well, you can not put anything promissory.

No images of money, coins, or gold. Must be careful with your images.

You need to avoid talking about particular products.

A good rule of thumb is if it is public knowledge, you should be OK.

HOW DO YOU STAND OUT IN SUCH A COMPETITIVE FIELD?

The role of a financial advisor is changing since so much of the information they used to have access to is now accessible to all on the internet.

Now, they are helping everyone make sense of all the information out there. They are helping put the pieces together.

Within 5 years 60% of current advisors will NOT be in business.

The stakes are very high right now, you need to figure out what makes you special and articulate it.

What is unique and compelling about you?

FOUR QUESTIONS THAT WILL HELP YOU ANSWER WHAT IS SPECIAL AND COMPELLING ABOUT YOU.

When asking yourself these questions, WRITE them down do not just think about the answers.

#1: What do I do?

Some advisors may have a clearly defined niche.

#2: Who do you serve?

#3: How do you deliver your services?

This will help separate you when you provide general financial services.

#4: Where do you deliver your services?

 7 STEPS TO VIDEO MARKETING SUCCESS:

Once you have clearly defined what makes you special and different, put it in writing and DO NOT keep it to yourself.

First, put it on YouTube!

Second, Blog. Embed your YouTube links on your blog.

Third, Social Media. Posting videos will catch people's eyes more, and Facebook and LinkedIn play your video automatically and catch the eye even more!

Fourth, e-mail newsletter. Some have gotten a 5 times higher open rate with video in their email newsletter.

Fifth put it in your email signature.

For example in every email have a link which says, "Check out my one minute video on ______."

Sixth, LinkedIn profile. It helps make you look "Big," make you look more like an expert.

Seventh, Video automation system.

George B Thomas of The Sales Lion is an expert in shooting video with just a mobile device. In this episode, you will get all the tips, tricks, and tactics on shooting video with your mobile device.

G E T  L I V E  A L E R T S:

     thebusinessofvideopodcast.com

S H O W  S P O N S O R:

     The Video Marketing Toolkit

Your smartphone is very capable of recording videos, and you can look for apps and equipment to make your smartphone better!

WHAT DO YOU NEED TO GET STARTED?

There are two main places to go, Bescript.com and iorgapher.com

First, think about what you can put on around your phone so you can focus on lighting, audio, and stability of your phone.

Next, start looking at apps that you can download to help with production.

With BeScript you can use those nice camera lenses to shoot on your phone!

WHAT MOBILE APPS SHOULD YOU BE USING?

For recording, Film Like A Pro and Movie Pro.

Film Like A Pro has a super simple interface. You have many presets that help you quickly shoot in the style to your liking.

Movie Pro has an actual editor built into it, but use this one more for just shooting.

For editing Luma Fusion allows you to edit similar to Adobe Premiere Pro.

You can also use Premiere Clips. This is good for creating a rough draft before cleaning it up when you have time.

These apps are very easy for EVERYONE to use.

The apps mentioned above work on both iPhone and Android.

First get the gear you want to use.

Second, you need to make sure you have enough room on your phone.

Make sure the notifications are off so you do not get disrupted during your shooting.

Have bullet points on what the video will be about.

DON'T SAVE YOUR VIDEO TO YOUR PHONE!

When you save your video to your phone, it compresses it and you lose the quality of the original video.

You may want to have two audio sources when recording then you have two choose from in case something happens with one.

Claudia Barbiero from ULive answers that question to help you deliver tv-quality live streams anytime you go live.

G E T  L I V E  A L E R T S:

    thebusinessofvideopodcast.com

S H O W  S P O N S O R:

     thevideospot.net/toolkit

WHAT ISSUES DOES LiveU SOLVE?

At the end of the day, one connection is just NOT ENOUGH!

Live video is not just about live but engaging dynamic content, and you have to leave the studio and get viewers involved.

It will solve your bandwidth issues where ever you are going live from.

It will bond several signals together on one super fat connection. It is no longer jumping between stronger signals.

LiveU allows you to have a better quality of video by upping your game and being able to use more than just your phone.

WHO IS LiveU DESIGNED FOR?

For a content creator of any size, from the one-man-band to studio produced shows.

People in the online news and entertainment field have embraced LiveU.

LiveU really is for anyone in any walk of life to be able to broadcast within a decent budget.

There are some "dead spots" for cellular signals, you can look up to find where your carrier will and will not work.

It has gotten 4 or 5 miles from the coast where you do not need a satellite signal.

Generally, it is in extreme places where you may not be able to broadcast from.

You can mix different carriers to boost your signal.

At the end of the day, it comes down to great content and with LiveU you do not need to worry about your Internet signal!

All you need to broadcast with LiveU is your phone and an HDMI adaptor!

Your quality is part of how you will stand out from the rest of the noise.

It will make your content so much more credible.

The LiveU solo allows you a little bit more flexibility when broadcasting live.

WHAT PLATFORMS CAN WE STREAM TO WITH LiveU?

With the solo, you work through a web-based portal.

You just select "Set New Stream" and there is a one-touch integration with Facebook, Twitter, Twitch, and more.

You can also set it to your website or back to your studio.

LiveU is great for on-the-fly type broadcasting. Quick and easy set up to go live from anywhere!