Chris  Michaels is an author,  entrepreneur and communications pro. He currently serves as the streaming industry evangelist and director of communications at  Wowza Media Systems, Chris has spent 20 years providing strategic marketing communications counsel for many of the world’s largest technology companies,  including Intel, HP, Microsoft, SAP and more than 100 startups.

G E T  L I V E  A L E R T S:

     TheBusinessOfVideoPodcast

Today, more and more applications are building live streaming capabilities into their app.

Live streaming and video are not just for businesses, even doctors are beginning to use video to allow them to engage much more and be more authentic.

You have a REAL exchange with people while live streaming.

With Wowza you can simulcast your live stream.

Wowza allows you to stream in 4K video.

You get a full professional broadcast capability.

You are able to respond to comments and helps you stay engaged with your audiences.

the higher your quality, the more people will want to tune into your live stream. 

Find the best tools that work for you to help you create that professional looking live stream.

The tools you use should be the ones that work best for the type of content you are providing.

Today we talk with Tommie Powers aka "Tommie Traffic" who will be sharing his strategies for a huge return on YouTube ads. 

Tommie Traffic is the founder of Video Ads Academy with over 15 years experience in digital marketing. As a result of spending north of $50M, his advertising strategies have been used to catapult one company to #134 on the INC 5000 in 2 years, scale multiple 7 and 8 figure brands, and even used by top growth hackers in Silicon Valley.

G E T  L I V E  A L E R T S:

    TheBusinessOfVideoPodcast.com

It does take more effort to create a video ad that will drive traffic on YouTube, and you need to play the long game on YouTube.

The customer value is so much higher on YouTube compared to other social media platforms.

YouTube ads just provide a more profitable client.

Every type of product or service will do well. It all boils down to your message and offer.

Do you have an offer that your market wants/needs at a high level?

Can you create a message to make them see the wants/needs?

Remember traffic is a commodity.

It is more about what you are selling than the length of your video ad.

You want to create conversations with your messages.

Your sequence and content all depend on what your product is.

Is what you are selling a big or small commitment to your clients?

You can use Ad words and Google shopping for your videos.

You can target your video ads to run on certain YouTube channels.

We are talking with Jeremy Vest who is the video marketing director for brands and coaches several of the video marketers you see on stage.  His customers have over 2 billion organic video views and over 10 million subscribers. Jeremy is the founder of Vidpow and Video Marketing World.

G E T  L I V E  A L E R T S:

    TheBusinessOfVideoPodcast.com

The best thing you can do on Youtube is to be an individual than a brand.

People like people and a brand is not a person.

Having a human voice for your channel, it is so much easier to grow your channel.

They are coming to your channel to see YOU and not exactly what you are teaching or showing.

You need to really understand what your goals are.

The goals need to also be realistic.

Remeber, views do not equal sales.

Set up a tracking on your conversion so you can offer more than just a number of views that did not bring in any sales.

You need to provide value to get people to care about your video.

You want to communicate within the first 30 seconds what your channel is about and what you will provide the viewer.

You need the strong hook then let them know why they need to listen to you.

You want your Call To Action at the beginning of the video.

The call to action needs to be relevant to your video. If the goal is to sell something, you are not going to ask them to subscribe.

You need to be consistent with your ask and know exactly what you want.

Content marketing is not the same as advertising.

You need to give someone a reason to click and watch your video.

Your video should be as long as people are engaging in it.

Matt Furman has practiced magic for 20 years, actually quitting med-school in his early years to pursue his passion and now performs 200 events per year for celebrities, private and corporate parties and more while growing his YouTube channel to over 35k subscribers to date.

G E T  L I V E  A L E R T S:

    TheBusinessOfVideoPodcast.com

Getting the magic trick and the crowds' reaction. They are equally important to put together a great video.

YouTube videos can be a great way to get exposure for your business.

YouTube can be a great portfolio for you.

If "YouTube" is in the link more people are willing to click on it from an email as opposed to some random unknown link.

You have to produce excellent content!

For video where continuity is important like magic tricks, filming and editing can take some time to create a great and smooth video.

If Your content and quality are not good, you will not grow your YouTube channel.

🔴 New tactics to Boost Your Sales and Grow your brand - WITH MERCH!

We dig into how to use AmazonMerch to add branded products to your offerings.

G E T  L I V E  A L E R T S:

     TheBusinessOfVideoPodcast.com

Amazon Merch is 100% FREE!

When you use Amazon Merch, is that you will not have any inventory to worry about.

Amazon Merch will print on demand.

Most people's first stop for items is Amazon.

You shouldn't be working so hard for so little, Amazon makes making some extra money from things like printed shirts EASY!

It cost nothing to use at all. You get the royalty from Amazon.

Think about using this as brand awareness.

Amazon Merch is still a growing platform and you will have access to more items in the future.

The #1 search result on Amazon is not "Price," it is "PRIME!"

Anyone can sign up for Amazon Merch. You do not need an audience.

You can get organic audiences, which could be free money. BUT! It is not guaranteed.

Build a social media page to help build your audience and drive traffic.

Our guest today is realtor Ryan Rodenbeck who is using FB live to get high ticket clients and is sharing some of the strategies he uses!

G E T  L I V E  A L E R T S:

     TheBusinessOfVideoPodcast.com

G E T  H I G H  T I C K E T  C L I E N T S:

     Biztubeacademy.com

G E T  M Y  L I V E  S T R E A M  G E A R  G U I D E:

     livestreamgearguide.com

HOW DO YOU GET HIGH TICKET CLIENTS?

Leading consumers down a sales funnel is the future!

The job is to bring in leads.

Bring something to your audience that you are passionate about that is too much for them to handle on their own.

Produce a professionally looking facebook live, then take that and repurpose and edit the video.

Lure them in on a very big Facebook post, and re-target them.

Cut up your Facebook live into segments for YouTube.

Take the pain points of your audience to help walk them through them.

You need to be precise when making videos for your sales funnel.

Re-target the next big issue to your customers.

Insert your branding elements into your repurposed video, and other images as well.

Ariel Viera of the Urbanist is generating a huge following with engaging and entertaining #FBlive stream shows.

Find out his top tips RIGHT NOW!

G E T  L I V E  A L E R T S:

 thebusinessofvideopodcast.com

You need a story with a driven purpose!

You can immerse someone with you using Facebook live.

You want your audience to share your experience with you during your live broadcasts.

If you are going on location, make sure you KNOW your location.

You want to have a narrative with your Facebook live broadcast to engage your audience.

Do your research before going live!!!

Talent comes with doing many broadcasts.

Start out with a basic outline. Have about 5 different points, but it is okay to go off script at times.

fill up your brain as much as possible with the topic of your broadcast.

Generally, it is okay to film in public places, as long as you do not have bad intentions.

You do need to be careful of copyrighted music in the background.

You can give a shout out to a person, business, or special offer for a share of your live broadcast,

You want to aim high with collaborations.

YOU HAVE SOMETHING TO OFFER!

Craig Carpenter hangs out at the intersection of creativity, technology, and determination where he creates tools and resources for uncommon brands.

He’s the mastermind behind Relay, a revolutionary design automation tool for non-designers, digital agencies, companies, and organizations to effortlessly deliver unified visual messages to every online channel. Check out this completely innovative approach to a challenge that we’re all faced with at relaythat.com.

You’ve never met anyone quite like Craig. But he hopes you do!

G E T  L I V E  A L E R T S:

    TheBuisnessOfVideoPodcast.com

G U E S T ' S  L I N K:

    RelayThat.com

Giving people the visuals to go out and test different samples and see which works.

For visuals, KEEP IT SIMPLE!

You want a simple, clean design that has a purpose.

You can resize it to another channel with just one click, in real time.

You will see instantly your graphic in templets for multiple social media channels.

Visuals need to be engaging and start a conversation.

You need to honor the platform you are posting on and make it look less like an ad.

Many people are taking old blog posts and turning them into visual content.

Look for main bullet points from the blog and create 3 to 5 different visuals.

It is so much easier and less time consuming to repurpose old content instead of creating new content.

If you do not understand design, you do yourself a disservice when you try to create your own graphics or logo.

Many people tend to overthink the design process.

Relay That removes the "I will know it when I see it." 

You see several different layouts of your visuals.

This helps designers save time not wasting their skills and creativity on just changing sizes for social media banners that are always changing.

Alex Guberman is one of the original 3,000 Tesla Model S owners and a founder of the oldest and largest Tesla Model S communities on Facebook and is going to share with us the tactics he used to get 10k subs on his YouTube Channel.

G E T  L I V E  A L E R T S:

    thebusinessofvideopodcast.com

D I D  Y O U  H E A R  T H E  N E W S ?

https://marketingland.com/vimeos-live-simulcasting-facebook-youtube-twitch-periscope-comes-catch-234606

Tactics To Grow Your YouTube Channel to 10K

Go look at your video's analytics!

Watch time > Views

#1 Make it into a business

#2 Hire a coach

#3 Make videos people watch

#4 Make sure your homepage is attractive

#5 Do AV split testing

Do what people want you to do!!

You absolutely need good graphics, no question you will need to hire someone if you are not a graphics designer.

People need to know within 3 seconds what you are going to for them!

Thumbnails are very important to get people to click on your video. You need to do an AV split test on your thumbnail.

Go to Tube Buddy for the test.

People respond to faces on thumbnails.

Everyone can do these tactics.

Martin Permensky, founder of TheVideoCard which offers business owners video business cards, video brochures, and video cards to grow their business. You can now share all your work with a simple flip. No wires, no networks, no network security concern - it's video at your client's fingertips.

G E T  L I V E  A L E R T S:

     thebusinessofvideopodcast.com

The video cards are a way to deliver your content to your customers.

They all play high-def video with clear audio!

The second the card is opened, the video starts playing right away.

There are different cards you can choose from.

Some cards have buttons so you can upload more than just one video!

The cards are more for a more personal connection unlike trying to market a video on Facebook to get new clients.

These cards are very helpful if you are at a trade show.

WHO USES VIDEO CARDS AND WHO SHOULD THEY SEND THEM TOO?

Can be used as an invitation to an event or special offer.

They are great for your promotional material like a video brochure.

There are many different sizes to choose from. The biggest is 10 inches. 

They are also small enough to 1 inch, possibly as a video badge at a conference.

You can get a business card size video card to hand out.

It has a USB hook up so you can charge the card.

You cannot replace the content on the card given to you.

The memory on the is 128 MG to default, but you can order one with more memory.

It is a simple LCD screen.

Every order will be a custom order.