We are talking with Jeremy Vest who is the video marketing director for brands and coaches several of the video marketers you see on stage.  His customers have over 2 billion organic video views and over 10 million subscribers. Jeremy is the founder of Vidpow and Video Marketing World.

G E T  L I V E  A L E R T S:

    TheBusinessOfVideoPodcast.com

The best thing you can do on Youtube is to be an individual than a brand.

People like people and a brand is not a person.

Having a human voice for your channel, it is so much easier to grow your channel.

They are coming to your channel to see YOU and not exactly what you are teaching or showing.

You need to really understand what your goals are.

The goals need to also be realistic.

Remeber, views do not equal sales.

Set up a tracking on your conversion so you can offer more than just a number of views that did not bring in any sales.

You need to provide value to get people to care about your video.

You want to communicate within the first 30 seconds what your channel is about and what you will provide the viewer.

You need the strong hook then let them know why they need to listen to you.

You want your Call To Action at the beginning of the video.

The call to action needs to be relevant to your video. If the goal is to sell something, you are not going to ask them to subscribe.

You need to be consistent with your ask and know exactly what you want.

Content marketing is not the same as advertising.

You need to give someone a reason to click and watch your video.

Your video should be as long as people are engaging in it.