Craig Carpenter hangs out at the intersection of creativity, technology, and determination where he creates tools and resources for uncommon brands.

He’s the mastermind behind Relay, a revolutionary design automation tool for non-designers, digital agencies, companies, and organizations to effortlessly deliver unified visual messages to every online channel. Check out this completely innovative approach to a challenge that we’re all faced with at relaythat.com.

You’ve never met anyone quite like Craig. But he hopes you do!

G E T  L I V E  A L E R T S:

    TheBuisnessOfVideoPodcast.com

G U E S T ' S  L I N K:

    RelayThat.com

Giving people the visuals to go out and test different samples and see which works.

For visuals, KEEP IT SIMPLE!

You want a simple, clean design that has a purpose.

You can resize it to another channel with just one click, in real time.

You will see instantly your graphic in templets for multiple social media channels.

Visuals need to be engaging and start a conversation.

You need to honor the platform you are posting on and make it look less like an ad.

Many people are taking old blog posts and turning them into visual content.

Look for main bullet points from the blog and create 3 to 5 different visuals.

It is so much easier and less time consuming to repurpose old content instead of creating new content.

If you do not understand design, you do yourself a disservice when you try to create your own graphics or logo.

Many people tend to overthink the design process.

Relay That removes the "I will know it when I see it." 

You see several different layouts of your visuals.

This helps designers save time not wasting their skills and creativity on just changing sizes for social media banners that are always changing.