Are multi-platform distribution and simulcasting a good idea or does it dilute your message?

We’re talking with Brian Fanzo who talks fast but tweets faster. He’s an expert in simulcasting podcasts, Facebook Live video, Periscope, and other platforms you’ve never even heard of. He’ll be sharing his thoughts and answering your questions on the Business of Video Podcast.

iSocialFanz.com

thebusinessofvideopodcast.com

tubertools.com

WHAT IS MULTI PLATFORM DISTRIBUTION?

It is bringing your content to where your audience is. You do not drag them to you, you go to them.

Have your audience choose where they would like to follow you and make sure you get them that content. It can be too much for a person to follow you on all your social media platforms.

It is about understanding all the different user behaviors and platforms, and be willing to grow beyond an individual platform.

HOW CAN A CREATOR UPLOAD TO MULTIPLE PLATFORMS AT ONE TIME?

You set up to go live on several platforms at once.

Take the audio from the video and upload it as a podcast.

Take short clips from the video and upload them to Instagram.

Don't tell people what to do, but inspire them to consume your content!

HAVE A DISCIPLINED WORKFLOW!

HOW DO YOU KNOW HOW MUCH TO UPLOAD?

It all depends on your audience. You know your audience so give them as much as they are looking for.

The platform is there to deliver your content, so you do not need to stick to just one platform.

WHAT ARE THE TOOLS YOU CAN USE TO HELP YOUR WORKFLOW?

Slack is great when collaborating as well as Google Docs.

Canva.com to keep creating simple.

Buffer for distribution of social content. Schedules content that is best for your community, not you.

Tools should be helping you keep things simple.

You do not want to get lost in the tool.

HOW DO YOU MANAGE EYE CONTACT ON MULTIPLE PLATFORMS AND COMMENTS FROM ALL OF THEM?

Being able to multi-task is a huge help.

Wirecast is a big help.

Using multiple screens to monitor the comments coming in.