Have you ever wanted to try YouTube ads? Jake Larsen is the leading YouTube Ads expert and will be joining me on the show today.

Learn more about Jake at http://videopower.org/

Jake's Vlog: Larsen Family Soul

 

THE FIRST FIVE SECONDS IS THE MOST IMPORTANT PART OF ANY AD!

When you create an ad to attract the people you want to work with, also make it so it repels those you DO NOT want to work with. 

You need to have a clear Call To Action!

WHO SHOULD BE USING YOUTUBE ADS?

If you have a business or agency

If you are a creator who needs to grow their audience

REMEMBER: You are investing in getting your message out there, not paying for subscribers. You are investing in your audience and growing it.

WHAT ARE SOME COMMON MISCONCEPTIONS WITH YOUTUBE ADS?

That everyone finds them annoying and skips them when they are able to.

80% of the people will skip the ad, 10% will watch up to the very end, 3% will actually click on the video, and 1% will turn into leads and customers.

That 1% is what makes YouTube ads profitable!

WHICH AD FORMAT IS BEST?

Discovery ads and in-stream ads, not a fan of the ads you cannot skip.

Most watchers are not happy they are stuck watching an ad instead of the video they searched for.

If people choose to watch your ad they will be an even better customer!

HOW DO YOU CREATE AN AD PEOPLE DO NOT SKIP

You have to call out your audience/market right away. Speak to their pains and desires in the first 5 seconds.

If you have the correct strategy anyone can have success with YouTube Ads!

You need to connect with your audience to have success.

A converting offer is a huge help, but you do not need to have it first.

If you have a cold audience, some kind of landing page with a free gift. With a warm audience, you can send them straight to your store.

HOW ARE YOU TRACKING AND MEASURING THESE CAMPAIGNS?

With Google Ad Words.

You can track impressions and how long they are watching for, how many leads and customers do you get?