Nick Mattingly is the CEO and co-founder of Switcher Studio. A mobile live streaming app that includes hyper-advanced features--- precision control of advanced camera settings

• Zoom Accelerator
• Depth of field
• Exposure
• White-balance
• Color-balance
• ISO
• Shutter Speed

Just go to switcherstudio.com and check it out!

WHAT IS SWITCHER STUDIO?

Switcher Studio empowers creators to stream better Facebook Live and YouTube, quicker, easier, and cheaper. With equipment, you already own and an easy-to-use interface, you can easily switch from your cameras to graphics and pre-recorded video.

Switcher is mobile first and only works on iOS devices, for now!

SwticherGO is a free app you can download on your iPhone which will give you the power of a TV station right on your iPhone. 

You do not need any "SPECIAL" equipment to start using Switcher Studio. All you need is an iPhone or iPad, something that runs iOS.

Switcher Studio will pick up your production quality. With the higher quality, the longer people will stay engaged on your videos and channel.

 It is best to use Switcher Studio on the most recent iOS update, but you can use your older devices for multiple cameras.

You can use your ONE device as a camera and a switcher, the key here is to be able to be mobile.

How can you sell your videos online for a profit? We’ll talk about a turnkey solution with the #1 video on demand platform, UScreen's founder PJ Taei.

WHAT IS USCREEN?

UScreen.tv is an all-in-one platform with video hosting, delivery of video, and has created their own billing system that supports all credit cards.

UScreen give you themes to help you build your own video site to sell, rent, or subscribe your videos to your customers.

UScreen integrates with click funnels to help bring users to your site.

You can also use Google Double Clicks with UScreen and directly put banner ads into your video.

WHO IS USCREEN FOR?

Really anyone who has videos can leverage an online solution.

All you need to do is bring your videos to UScreen and they will handle the rest for you.

50 to 60% of the content is educational, 20% is entertainment content, and UScreen also has people in the field of fitness taking advantage of the platform.

Basically, if you have videos to share with others UScreen is a great platform for you!

HOW CAN WE AND SHOULD WE BE PRICING OUR CONTENT ON USCREEN?

You can charge customers in 3 ways:

    One fixed rate

    Rentals

    Subscriptions

Subscriptions are the biggest one, and the tighter the niche the more expensive you can price your content.

WHAT MAKES USCREEN DIFFERENT FROM THE REST?

Unlike Udemy which is more like a marketplace where you drop your product off and hope customers purchase it, UScreen allows you to directly market to your customers.

With UScreen you get your own channel and network, along with the customers' information.

WHAT ARE SOME POPULAR WAYS CREATORS ARE USING TO GENERATE MONEY ON USCREEN?

75% of UScreen users sell subscriptions.

The second popular way is fixed price.

WHAT IS MICROLEARNING?

All you are doing is taking your content and breaking it into smaller pieces for customers to digest easier.

UScreen will give you your own App for people to watch on mobile, Apple TV, and Roko.

You can have your content drip out to your customers over time. You can schedule when your content will be released to the viewer.

WHAT ABOUT LIVE STREAMING OR WEBINARS?

You can use any embeddable live stream or webinar player on Uscreen.

UScreen allows you to see how long they have watched for and how far they have gone in your course. 

It also allows you to put a block on people and countries you select.

Video is on the rise and YOU NEED to start creating your videos and get them monetized!

You can contact UScreen at [email protected] or get in touch with PJ directly at [email protected]

In this episode, we are discussing whether or not you should be using a green screen in your videos, with our guest Justin Brown.

Justin Brown is the owner of PrimalVideo.com. Justin's methods have garnered the attention of a growing community of entrepreneurs, change makers and domain leaders seeking the most efficient way to produce quality video and spread their message online.

Green Screens can be a really helpful tool when making your videos, BUT you need to make sure you set them up correctly!

When you use it correctly it makes your videos look amazing, but if you do it wrong... it could lead to disaster.

What do I need to keep in mind when using a green screen?

Wrinkles in the green screen and your lighting are the top two major concerns you need to worry about.

Then there is also need to keep in mind the motion in the video and what looks real and what looks fake.

Should business owners use a green screen in their videos?

If it helps you get the results you are looking for and if you are able to use it correctly.

Someone who is worried about a lack of space, having to keep setting up and packing down sets, and if you have a place where you can keep it all up.

How do you choose a background?

You want your video to look authentic!

Make sure the background you pick is relevant to your business. You want the viewers concentrating on you and not wondering about your background.

KEEP IT REAL!

What is the process of using a green screen?

Setting up your green screen properly will make editing it a snap!

LIGHTING IS KEY!!!!

Have two lights on the green screen so there are no shadows, and two light on the person in front of the camera. Try to shoot in a room without windows to remove any external variables.

It is a big help to be able to monitor it when you are live.

How hard is it for a beginner to figure out how to use a green screen?

There are many different factors and issues that a green screen will create.

Fortunately, Primal Video has a  Green Screen Academy that will show you all the tips and hacks to create a great video with a green screen.

What are some other advantages of using a green screen?

It is helpful when you want to shoot a batch of videos. You set it up and you can get your video done in one day.

You can use a green screen in a live video.

If you use a green screen properly it will totally enhance your video, BUT if you are not willing to get the equipment and set it up right, than a green screen is not for you.

Do what is right for your business.

On this podcast, our guest is Leslie Samuel of Become A Blogger and Social Media Examiner will show you how to grow your blog with the power of video.

Be sure to check out Leslie at becomeablogger.com and also on YouTube and Facebook, just search "Become a blogger."

How do you use video to grow a blog?

Use video to simplify the information for your audience. Make it easy and fun to watch.

Of course optimizing the video on YouTube!

What is your workflow in creating the blog?

Keeping it very SIMPLE!! Just recording the screen and drawing on it.

Picked one day to record 3 to 5 videos some may have been as long as 8 minutes.

Got a virtual assistant to help post the blogs.

How did you compose your video?

Have your video stand alone. People are watching for you to solve their problems there not send them elsewhere.

Start with something engaging

Deliver the value

Have your Call To Action

Lead them to the blog if they would like to expand on the topic and get additional information.

Bloggers should consider a video first strategy.

When you create the video first, there is so much more content you can create from the video such as a written transcript, podcast, or graphics.

Where do you embed the video?

Embed the video above your content because video is more engaging.

Video embedded into a post, helps you to rank.

Bounce rate keeps people on your page.

Do you optimize your blog the same as your video?

Be consistent and try to rank your content for specific search terms.

Step outside your comfort zone for some amazing things to happen! 

In this podcast, we break down YouTube's algorithm with our guest Brian G. Johnson TV. This will help you start to master the online space and start getting your videos viewed and ranked!

To get LIVE ALERTS for the podcast go to,

    thevideospot.net/podcast

What is the algorithm?

A mathematical equation that addresses videos and looks for connections between search queries and the videos, then looks for videos that have been proven to be winners.

What is the biggest factor in the algorithm?

RETENTION!!

YouTube REWARDS videos that keep people watching!!

Retention get broken down into many other parts that the algorithm looks at,

 Relative Audience Retention

 Absolute Audience Retention

How do you get people watching beyond the click?

Very simple, deliver on their wants and needs. Identify what they want, and give it to them. If you are believable they will follow you.

It is the difference between creating a video for a formula and creating a video for a person.

Brian G. Jonhson's book "Trust Funnel" helps get your message heard and creates a message people are really excited about.

So make sure you get right into the content of your video and don't waste the audience's time.

REMEMBER:

If you want to grow on YouTube, you do not get to be an artist!

In this episode, we talk with Dr. Carrie Rose of Brand Legends on how to create an online course that will not only sell, but people will actually finish!

Dr. Carrie Rose helps businesses create courses with a 3 step proprietary process that connects them with the science of learning.

Remember, you are asking for a VALUE exchange. 

What software should I use?

Top choice: Thinkific.com

Also, Siminars.com and Kajabi.com

The most important factor when creating a course is your INTENTIONS!

Before you sell the course set and write out your promise to the audience first and stick to that promise throughout the course.

There is only a 3 to 5 percent completion rate of online courses!

You want to lead the audience in a "choose your own adventure" model for your course.

What do I need to consider when creating my online course?

You need to consider what the business is, what you are instructing, and what it looks like through the entire customer journey.

You need to look at the individual pieces that lead people on this journey and look at them between conceptual and applicable. 

The goal is to get them start thinking about it on their own, coming up with their own solutions so they can bridge the gap between what worked for you and what will work for them!

You can have them choose how long it will take them to finish the course so they don't feel like they don't have the time right now and then drop off.

You can also send them non-bothersome reminders that they set these deadlines to finish the course.

VALUE your time and theirs and you will provide a course they will want and actually finish!

Your landing page needs to keep their attention just as much as what brought them to the landing page in the first place.

What is a landing page?

The section of a website accessed by clicking a hyperlink on another web page, typically the website's home page. A page you send people for a special offer to obtain their email address

Some Landing page mus haves...

     It has to be relevant to what brought them there. 

     A strong heading they see right away 

     The main features should all be above the fold.

They should know how to buy within the first 3 seconds of seeing the landing page, and the fewer clicks the better.

Less is more when it comes to a landing page, so you need to make sure you have the best headlines and imagery.

The form is KEY!

But depending on what kind of relationship you want to create with them will depend on what information you will ask for.

If all you need from them is an email than just ask for it.

Asking for their name is like a handshake. It creates a bit more of a more familiar relationship. 

You really need to make sure your landing page is simple, clear, and relevant.

Today we’re talking about Live Streaming Equipment you need to go live on the internet.

You need different equipment for going live from your desktop, mobile device, and DSLR or HD camera.

DESKTOP EQUIPMENT:

     Logitech C920 Webcam

     Audio-Technica ATR 2100-USB Cardioid Dynamic

     Alesis MulitMix (optional)

MOBILE DEVICE:

     Smartphone

     iRig microphone (iPhone only)

     Movo two-person lavalier mic

     AmazonBasics 60 inch Tripod

     Smartphone Tripod Adaptor

     Olloclip

DSRL OR HD CAMERA:

     Camera with an HDMI or HDMI mini port

     Blackmagic Capture Card

Let us know in the comments below what you use for your live streaming.

With two very special guests, marketing experts Doug Wellens and Kevin Davis, we will discuss 3 fantastic takeaways from the Traffic & Conversion Summit that your BUSINESS needs to focus on RIGHT NOW!

What is the Traffic and Conversion Summit?

The summit is put on by DigitalMarketer.com Ryan Diess and Perry Belcher. It is the largest and BEST marketing event you've never heard of. 

THE 3 TAKEAWAYS FROM THE SUMMIT:

   #1 Conversion Optimization. You have to have a converting product first before any trafficking strategy will work.

   #2  Messenger Bot

   #3  No longer business to business interaction, but human to human

Get Alerts at thevideospot.net/podcast

Big Takeaways for Business Owners from the Traffic and Conversion Summit #tcs2017

Thanks for listening. We would love to know your thoughts on these takeaways, leave your comments below. And if you enjoyed this podcast please share it.

One of the most common asked questions is "How long should my video be?" Well, there are six factors that help determine that answer.

     1. Depends on the platform where you are putting the video.

     2. Depends on the purpose of your video.

     3. Consider what types of videos do well on YouTube.

     4. Consider what videos do really well on Facebook.

     5. Will this video be a pre-roll ad?

     6. Make one HIGH-QUALITY Facebook ad video.

It will always come down to what is the purpose of your video and where will you be posting it. You should be spending as much time, if not more, planning your video as you do creating it.

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