Your landing page needs to keep their attention just as much as what brought them to the landing page in the first place.

What is a landing page?

The section of a website accessed by clicking a hyperlink on another web page, typically the website's home page. A page you send people for a special offer to obtain their email address

Some Landing page mus haves...

     It has to be relevant to what brought them there. 

     A strong heading they see right away 

     The main features should all be above the fold.

 

They should know how to buy within the first 3 seconds of seeing the landing page, and the fewer clicks the better.

Less is more when it comes to a landing page, so you need to make sure you have the best headlines and imagery.

The form is KEY!

But depending on what kind of relationship you want to create with them will depend on what information you will ask for.

If all you need from them is an email than just ask for it.

Asking for their name is like a handshake. It creates a bit more of a more familiar relationship. 

You really need to make sure your landing page is simple, clear, and relevant.