Jill Schiefelbein is an award-winning entrepreneur, author, and recovering academic. She taught business communication at Arizona State University for 11 years before venturing into entrepreneurship. Jill’s business, The Dynamic Communicator®, helps organizations navigate the digital communication space to attract customers, increase sales, and retain clients. Her latest book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business hit stores March 2017.

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A testimonial is having someone saying something about what you did or didn't do for them.

It is a different way to add a bit of flare to get your business out there.

Testimonials are the best way to capture the experience a person has had with you.

Unless they are very entertaining, they should be around 15 seconds.

To get the best testimonials, you need to ask the right questions.

You need to think about what you specifically want to get from the testimonial.

Ask what follow up questions they may have to help give you future leads.

The trick is to have a set of 4 to 6 questions and ask them in a row and now you have several clips at your disposal.

You want them to say what comes to their mind first. If they begin to think it looks less natural.

When getting the testimonial and think about how this will help your client.

If someone does not want to be on camera still ask if you can use the audio or even just to have it to transcribe it later.

Always have a mini tripod and mic on you for on the spot testimonials.

You want to be prepared to let them know where the testimonial will be seen.

If you need the testimonial bad enough, you can offer to let them edit out what they do not like.

If you missed the moment to get a testimonial on video, just stick with a text-based testimonial.

You can also put a testimonial requirement in your contract.