Bryant has over 10 years of SEM experience and has worked in-house for Fortune 500 companies like Choice Hotels

 

Bryant is a fanatic in paid search and conversion rate optimization. Without the right messaging and design when a user gets to a landing page, you are essentially throwing money down the drain.

 

Bryant is the Chief Consultant at Bryant Garvin Consulting - where he works with companies to improve their ROI from their marketing activities.

G E T  L I V E  A L E R T S:

    TheBusinessOfVideoPodcast.com

Take the time to come up with a video that will engage your audience and sell them at the same time.

You have less than 2 seconds to grab their attention before they have the chance to skip over your ad.

But in the time to plan out your video!

95% of all our decisions we make are made unconscious then we use consciousness to justify the decision.

You can have different emotions, but you need to be careful and not have it shift too quickly.

Data can help improve your video.

Remember people are there to interact with humans.

You need to engage them so that when they are ready to buy a product in your field, that they go to your brand first.

You want to embed your videos to your page too.

People were being educated and sold before they even got to the website.

Those that watched videos and interacted with it on the website had higher conversions.

The selling points are above the fold!