Dane Golden is a YouTube Marketing and Video SEO Expert. He’s a digital marketing strategist who specializes in helping companies drive conversion via YouTube and Facebook video using a content marketing approach.

 

G E T  L I V E  A L E R T S:

     TheBusinessOfVideoPodcast.com

 

People are searching for how to do something, they want to know how to do things.

So if you have a problem people need solving, they are looking for a video to get that issue resolved.

Every product is "bland" until you have a problem you need solving!

Once an issue comes up for a person, your service or product becomes very important to them.

Competed with a free product by showing a head to head comparison.

It depends on how much quality people are looking to get out of a product.

Targeted paid discovery is a very helpful tool to use.

Only make a video on your expertise if the customer did not know you existed. 

You know your customers, what would they like to see from you to solve their problem.

demonstrations are a great way to stand out among the other similar products you are competing with.

If you can get people to keep coming back, then they will most likely become a customer.