In this episode, I talk with strategist Andy Janaitis of PPC Pitbulls to bring clarity back to paid ads. If you’re tired of pouring money into dashboards with nothing to show for it, Andy breaks down how to choose the right platform, structure smarter campaigns, and turn small budgets into real results. We walk through the difference between intent-based traffic on Google and demand-generation on Meta, and how a simple pairing of awareness ads plus retargeting can move people from scrolling to booking.

We also get into clean measurement, stronger creatives, and the lean $20-a-day setup that still works in 2026. Andy shares how to craft hooks that stop the scroll, why landing page continuity matters, and how free tools like Microsoft Clarity help diagnose drop-offs. We look ahead at how AI and answer engines are changing discovery and why clear FAQs and transparent content help your brand surface where decisions start. If you want a practical, future-ready plan, this conversation will help you get there.

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