[Ep#401] Getting Sales & Marketing on the Same Page
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Are you struggling to align your sales and marketing teams?
In today's episode, we have the pleasure of speaking with Brady Jensen, the founder of Aggregate Insights, who is an expert in aligning sales and marketing.
Brady shares his journey from sales and marketing to founding Aggregate Insights and offers valuable insights into the crucial need for sales and marketing alignment.
Discover how involving buyers in your market research can transform your strategy, the pitfalls of relying solely on customer feedback, the limitations of AI in understanding ideal clients, and the crucial role of authentic storytelling.
This episode will equip you with practical strategies to bring your sales and marketing teams onto the same page and propel your business forward. Stay tuned for an engaging conversation filled with actionable advice and valuable resources.
Here are three reasons why you should listen to the full episode:
Insights on getting Sales & Marketing on the same page
Why primary market insights matter
Why Sales & Marketing need a single source of market truth
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About Brady:
Brady is a versatile professional who's navigated the worlds of tech sales, product marketing, and entrepreneurship. Notably, he was named Inside Sales Rep of the Year at Jive Software, showcasing his innate sales talent. Yet, Brady's passion for product marketing was always constant.
His career journey unveiled a glaring issue: a trust deficit between sales and marketing teams, stemming from a misalignment with external market realities. In response, Brady founded Aggregate Insights in 2018.
You can connect with Brady through: Website | LinkedIn |Email
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The post [Ep#401] Getting Sales & Marketing on the Same Page first appeared on The Ambitious Entrepreneur Podcast Network
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