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In this episode of the Subscription Web Design Podcast, Steve Schramm discusses the potential and strategies for web designers looking to differentiate their services by creating more complex websites, such as e-commerce platforms, online courses, and membership sites. He shares his journey from building simple websites to exploring the subscription model and the advantages of offering more sophisticated web solutions. Steve emphasizes the importance of understanding sales funnels and using tools like WooCommerce, Surecart, and various LMS plugins to build these complex sites effectively. He also talks about the challenges posed by AI and market saturation, offering insights on how to remain competitive and valuable in the web design market.

00:00 Introduction to Complex Websites
01:04 The Importance of Subscription Model
02:32 Differentiating Your Services in a Competitive Market
03:41 Strategies to Stand Out in Web Design
04:03 Exploring eCommerce and Membership Sites
04:43 Tools and Platforms for Building Complex Websites
04:51 Deep Dive into WooCommerce and Surecart
08:56 Exploring Learning Management Systems
09:45 Understanding Membership Plugins
13:42 The Power of Sales Funnels
15:15 Building a Reputation in the Market
16:23 Conclusion and Call to Action