Make clients unignorable. That’s a pretty good basis for working in the marketing industry, right? We think so, and so does our guest on this episode of Ponderings from the Perch. Introducing thought-leader Peter Levitan, Owner, Peter Levitan & Co. So, put on those headphones, plug into your aux cord or play it over Bluetooth for your daily commute — either way, don’t miss this intriguing discussion between Peter and Priscilla on B2B marketing in the 21st century. 

“What in fact is that 'ideal client work' for your experience and skill set? Who would be interested in talking to you? Write down that criteria list because you can't do direct marketing of any sort without knowing who it is that you want to direct market to." -Peter Levitan

With expertise working alongside the world's most recognizable brands, Peter is lending us his insight to discuss where brands fall short when it comes to working with marketing companies. Peter provides advice, coaching, and kick-ass, actionable business development strategies to advertising, digital and smart B2B companies all over the world.

Peter wrote The Levitan Pitch. Buy This Book. Win More Pitches — a 'how-to' book on pitching & presenting designed to help advertising agencies dramatically improve their odds of winning pitches. Check it out.