Brands hire partner marketing agencies for a variety of reasons, but most all want the same thing—solid performance from their partner program. In this Outperform episode we discuss what’s needed for a strong client-agency relationship and what helps a partner marketing agency drive the best performance for a brand.

Show Notes

• What a brand should do or communicate to their agency even before they become a client.
• How this information can result in better performance once they become a client.
• What a brand should clearly communicate after they become a client and why.
• What a partner marketing agency should be doing to offer the most value to their client.
• Real examples of how the how misalignment and miscommunication can negatively affect performance.

Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resource-center/our-podcasts/