In this episode of iBT I take a look at how to configure your iPhone with multiple Apple IDs. This is particularly useful where you have multiple people in your family using iOS devices. In short, each Apple ID comes with the ability to make purchases in the app & iTunes stores and access to iCloud services such as iCloud backup and an iCloud email address. I suggest using one singular Apple ID to make purchases through the App & iTunes stores across your family.  Than setup separate Apple ID's for use with the iCloud services. By doing this you will be able to avoid purchasing the same apps and media multiple times in your family whilst each person retains there own backup and iCloud storage space amongst other iCloud services.