A Brighter Web | Grow your business with digital marketing

Getting the Most out of Marketing Conferences

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Speakers. Sponsors. And swag. Who doesn’t love getting to go to a good conference? But with so many events to choose from, how do you pick the right ones and make the most of the experience? Let’s do a deep dive into the wide world of marketing conferences.

This is related to a recent episode we did about continuing education for marketers. We wanted to take a deeper look at learning from conferences & events.

Choosing Which Conferences to Go to
  • Cost: charging people actually helps more people show up
  • Location: can you afford to travel? Are there conferences near you?
  • Content: how broad is the conference theme? What are the breakout topics?
  • Speakers: any big names or brands you recognize?
    • Choosing Which Sessions to Attend
    • Hopefully, the conference lists some of the breakouts or sessions ahead of time.
  • Take the time to print off this list and review it.
  • Have a game plan on which ones you’d most like to attend.
  • This is especially important if you’re going as a team, so you can divide and conquer.
    • Networking at Conferences
    • Networking isn’t always easy, but it’s a big advantage of conferences.
  • Conferences should have a space for introverts to recharge from talking to people.
  • Wear that name tag and bring some business cards.
  • Visit the sponsor booths, get some swag, and hear what they have to say.
    • Taking Notes at Conferences
    • Bring a pen and paper, or a (fully-charged) laptop
  • Grab something interesting you learn from each speaker.
  • Mark 1-2 items that you can implement immediately when you get back to the office
  • Be sure to write down their name and contact info when possible.
  • Download digital notes if they offer it and make plans to review them later.

    • Beyond just going, you could…

    Being a Conference Sponsor
    • Conferences are good chances to get in front of your target audience.
  • Think about attending a conference before becoming an official sponsor.
  • How your booth is setup and what swag you have impacts your conversations.
  • Consider doing a giveaway (that’s relevant to the audience) to collect leads.
  • Setup a dedicated landing page with trackable URL for conference attendees.
  • Have an automated email series ready to go for the email addresses you collect.
    • Conferences we like
    • Digital Summit
  • WordCamp
  • DigiMarCon
  • Inbound (by HubSpot)
    • ...more
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    A Brighter Web | Grow your business with digital marketingBy GreenMellen
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