Great press releases start with great headlines.  More and more press release writers are learning that a great headline is not only about being catchy, but also about applying SEO best practices in order to maximize your  reach in search engines.

In this edition of  the  All Things Press Release podcast, our EON Product Manager Joseph Miller gives us some strategies and tips we can apply to get the most out of our headlines out there in the wild world of SEO.

Please take a listen and let us know what you think.

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