Getting your press release into Google News is a priority for those who issue press releases.  While we go to great lengths behind the scenes to ensure that happens, the structure of your press release also plays a huge role.

In this edition of the All Things Press Release podcast, our EON Product Manager Joseph Miller provides simple tips and tricks for improving your Google News performance.

Please take a listen and let us know what you think.

If you like what you hear, subscribe via RSS or iTunes. You can enjoy all our podcasts by clicking on the All Things Press Release tab at the top of this page (third tab from left).

Have ideas for a future podcast? Please let us know. Email [email protected] or connect with us on Twitter at http://twitter.com/businesswire

Great press releases start with great headlines.  More and more press release writers are learning that a great headline is not only about being catchy, but also about applying SEO best practices in order to maximize your  reach in search engines.

In this edition of  the  All Things Press Release podcast, our EON Product Manager Joseph Miller gives us some strategies and tips we can apply to get the most out of our headlines out there in the wild world of SEO.

Please take a listen and let us know what you think.

If you like what you hear, subscribe via RSS or iTunes. You can enjoy all our podcasts by clicking on the All Things Press Release tab at the top of this page (third tab from left).

Have ideas for a future podcast?   Please let us know. Email [email protected] or connect with us on Twitter at http://twitter.com/businesswire

We talk a lot about links in press releases at Business Wire.  Why?

Because links are important signposts for both readers and search engine robots.   They can help with your page rank, drive traffic to your website, amplify your message and help increase engagement and understanding.

In this edition of  the  All Things Press Release podcast,  our EON Product Manager Joseph Miller shares insights about how links work and why it’s important to be judicious about their inclusion in press releases.

Please take a listen and let us know what you think.

If you like what you hear, subscribe via RSS or iTunes. You can enjoy all our podcasts by clicking on the All Things Press Release tab at the top of this page (third tab from left).

Have ideas for a future podcast?   Please let us know. Email [email protected] or connect with us on Twitter at http://twitter.com/businesswire

Timing is everything, especially when press releases go global, says Marianne Pohl, an editor in Business Wire’s London newsroom.

All Things Press Release launches a “Going Global with Your Press Release” podcast series today with an episode on timing. Marianne shares tips on what to consider when sending press releases across time zones around the world.

Simultaneous?  Play to the local market’s time zone and work day?  What about local holidays and celebrations?   Take a listen and learn–and let us know what you think.

If you like what you hear, subscribe via RSS or iTunes. You can enjoy all our podcasts by clicking on the All Things Press Release tab at the top of this page (third tab from left).

Have ideas for a future podcast?   Please let us know. Email [email protected] or connect with us on Twitter at http://twitter.com/businesswire

Latching  onto a timely news hook and  adding a great photo to your press release can be the key to online traction and increased sales.  That’s what happened with the launch of www.myHeinz.com, a website created by Heinz, Inc., where you can make custom labeled ketchup and mustard for your special event.

Hear the details of this case study in the most recent edition of the All Things Press Release podcast:      https://businesswired.wordpress.com/wp-content/uploads/2009/11/press-release-case-study_-heinz-ketchup.mp3

Like what you hear?  Subscribe via RSS or iTunes.  You can hear our other podcasts by clicking on the All Things Press Release tab at the top of this page (third tab from left).

Have ideas for a future podcast?  Please let us know.  Email [email protected] or connect with us on Twitter at http://twitter.com/businesswire

What’s the best way to publicize an event with a press release?

Turn it into an advisory.    That’s the advice of Business Wire’s Bill Mikulak, Senior News Editor out of our Los Angeles office.

Bill, who’s seen his share of news advisories, should know.  When not editing copy and advising clients at Business Wire, he sometimes teaches public relations at Los Angeles area colleges and universities.

Part of Bill’s reasoning for promoting advisories is that at Business Wire, advisories include a free reminder the day of the event, so you get two bangs for the buck.   Hear more in this edition of the All Things Press Release podcast:  Turn Your Press Release Into an Advisory.

Like what you hear?  Subscribe via RSS or iTunes.  You can hear our other podcasts by clicking on the All Things Press Release tab at the top of this page (third tab from left).

Have ideas for a future podcast?  Please let us know.  Email [email protected] or connect with us on Twitter at http://twitter.com/businesswire

Should you add Twitter to your press release?  A  better question might be:   why not?

How to do it is covered in today’s All Things Press Release podcast from Business Wire’s Global Operations Manager Michael Poirier, who joins us for this episode from our Boston office. Mike began his news delivery career in grade school as a paperboy and has been working and playing with new media ever since.

Take a listen and find out in this edition of the All Things Press Release podcast, Adding Twitter to your Press Release:

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Have ideas for a future podcast?  Please let us know.

Email [email protected] or connect with us on Twitter at http://twitter.com/businesswire

In today’s All Things Press Release podcast, Business Wire editor Lori Bailey in our Miami newsroom  gives the ‘thumbs’ up’ to becoming a “true media resource” in your press releases.

Lori, who pretty much fits the mold of Business Wire editor with a history as first runner-up in her Troy, Pennsylvania, junior high spelling bee, is starting her second year as an editor.    She suggests ways to get on the radar screen of reporters and news consumers so that you and your organization are perceived as an information source.

Here’s Lori’s All Things Press  Release podcast tip:  Become a True Media Resource.

This podcast is the third in the All Things Press Release series of press release tips offered by our newsroom editors.

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Have ideas for a future podcast?  Please let us know.

Email [email protected] or connect with us on Twitter at http://twitter.com/businesswire

The All Things Press Release podcast continues with press release tips suggested and presented by Business Wire’s highly trained newsroom editors.

Business Wire employs more than 200 editors worldwide.  Each editor receives an average three months’  training before “flying solo” in prepping and processing the 1000+ press releases that flood our news queue each work day.

From Paris and Frankfurt to New York, Phoenix and L.A., our newsroom crew is on the front lines of the press release process–so who better to ask for press release tips?

Cindy Cantu, an editor in our San Antonio office, offers today’s Press Release Tip:  Adding Multimedia to Your Press Release.

Like what you hear?  Subscribe via RSS or iTunes.

Have ideas for a future podcast?  Please let us know.  Email [email protected] or connect with us on Twitter at http://twitter.com/businesswire

Truly one of the most oft-asked questions we get from professional and newbie communicators alike is: How Much Does it Cost to Send a Press Release?

While we don’t pretend to be objective about our preferences, the answer ranges anywhere from free to thousands of dollars and all points in between.  Take a listen at the All Things Press Release Podcast, below, where we tackle the question:

How Much Does it Cost to Send A Press Release?

Like what you hear?  Subscribe via RSS or iTunes.

Have ideas for a future podcast?  Please let us know.  Email [email protected] or connect with us on Twitter at http://twitter.com/businesswire.