Beth Carr of Fortified Branding (https://www.fortifiedbranding.com) tells Nathan and Dave that they need to get their story straight if they want to attract and retain customers. Check out this amazing, free resource with Beth's company, Fortified Branding: https://mailtrack.io/trace/link/54679150406288dea4d25d0cc12b26a35292aecd?url=https%3A%2F%2Fmailchi.mp%2Ffca6245b8632%2Felevator-pitch-workbook&userId=6198509&signature=b9c9d01ebbcd20c6