Beth Carr of Fortified Branding (https://www.fortifiedbranding.com) tells Nathan and Dave that they need to get their story straight if they want to attract and retain customers. Check out this amazing, free resource with Beth's company, Fortified Branding: https://mailtrack.io/trace/link/54679150406288dea4d25d0cc12b26a35292aecd?url=https%3A%2F%2Fmailchi.mp%2Ffca6245b8632%2Felevator-pitch-workbook&userId=6198509&signature=b9c9d01ebbcd20c6

Nathan and Dan Platta from BlueSkies Services (https://www.blueskiesservices.com/) sit down to do have a conversation about bookkeeping and marketing for service companies. It's simultaneously an HSL episode and an episode of Dan's Bookkeeping, Beer, and BS podcast. So it kind of ends up being neither. But it's a great conversation.

Nathan talks with Dave Sage, head of sales for More Leads Online, about all that he's learned in his role about marketing for the trades.

Kate Cinnamo (www.explorethetrades.org) stops by to talk about how to get people interested in the trades. Nathan realizes he's actually part of the problem, and Kate is cool about it.

Mark Jones from Blue Street Pools is on the podcast, and marketing school is in session. Nathan's brain may never be the same.

Zach Ausherman from Ausherman Painting (https://www.aushermanpainting.com/) stops by to talk about how to hire, bid, and grow with quality for the long haul.

Nathan brings on Martin Morud (https://www.trunorthsolar.com/) to talk about what it's like to start a renewable energy business from the ground up. But in the end, Nathan really wants Martin to help him figure how to charge an electric car with an ill-advised mobile solar set up.

Nathan gets Al Levi's name right on the second try. Al (7powercontractor.com) is nice enough to come back and talk in-depth about his approach to budgeting and managing growth for contractors.

Al Levi (7powercontractor.com) sits down to school Nathan on how to pronounce his name and how get your contracting business growing with by getting everything organized and written down. If you feel like you're fighting the same fires every week in your business, this is the episode for you.

Chad German (Nationwide Electrical Education Services - www.electricaledu.org) drops some knowledge on Nathan about the current state of electrical trades and tech education. Listen to the end for Chad's insights on how to use social media in an authentic way and still grow your business.