When you’re just starting up your company, it may feel too early to be thinking about a future potential exit. But how does that exit ultimately happen? This episode features Ju Rhyu, co-founder and CEO of Hero Cosmetics, who sold her company for $630 million dollars to a strategic acquiror. Ju will talk about the decisions she and her co-founders made along the way that ultimately led them to a great outcome.

Topics:

• Why a focus on what your ultimate outcome is important for how you set up your business from the beginning
• How bootstrapping and a deep focus on profitability set up Hero for success
• When and why Hero thought outside investors would be helpful 
• The key metrics that the co-founders of Hero focused on to be ready for exit
• How the co-founders decided it was time to exit
• How the exit process works, including if founders stay post-acquisition or not
• The emotional side of selling your startup
• Why a focus on fundamentals is the most critical thing you can do in your own company

Music by Eino Toivanen, kongano.com
 
 

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