Getting to Aha! with Darshan Mehta

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies. They also touch on the balance between human intelligence and AI, as well as the possible future of artificial intelligence in consumer insights.

With more than two decades of expertise in data storytelling, market research, and strategic consulting, Alex is an influential leader in the technology, media, and telecoms industry. He currently holds the roles of SVP of VERVE North America and the SVP of Technology, Media, and Telecoms at VERVE. Previously, Alex was an Independent Consultant at True Stories, Founder and Consultant of Craft - Human Intelligence, as well as Founder of Essential Research.

KEY TAKEAWAYS

👉 Reflecting on his professional journey in marketing and consumer insights, one of Alex's aha moments was from a project for Microsoft Advertising and LVMH aimed at helping the world's leading luxury group understand the world of digital advertising. Alex believes that such projects bring a mix of excitement and doubt, questioning your capability to deliver for these giants. However, these types of challenges shape you and push you to learn, adapt, and grow. Just remember, when it comes to big industry clients, you must acknowledge and leverage their expertise but also bring some fresh and valuable insights.

👉 For Alex, successful client partnerships rely on three elements: mutual respect, continuous communication, and openness. Don't forget that your clients possess deep insights into their business, so you have to value their expertise. Also, effective collaboration isn't just for major projects; it involves the client at every step. Moreover, openness is key to building trust and reinforcing the shared goal with the client.

👉 Many companies rely heavily on data, often missing the why behind consumer actions. The challenge for consumer insight professionals is to filter through this data, distinguishing real insights from noise. Your primary goal shouldn't just rely on data collection but on specific client questions. While the human natural curiosity may tempt you to delve into every discovery, remember that true insights occur when you connect relevant data points to a client's needs.

👉 Alex believes that AI's rapid evolution can be daunting. However, businesses can and should leverage their power to process vast and complex data sets, like analyzing thousands of product reviews from platforms like Amazon and IMDb, as VERVE does. Moreover, you can use AI for large-scale brand and communication analysis to identify new market opportunities for your clients. But remember, it's not only about AI. In the end, human intelligence remains at the forefront, and combining it with AI gives you massive opportunities.

Subscribe Here!

bCast - https://bit.ly/3ACsRBzApple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Google - https://bit.ly/47Y0LkpYoutube - https://bit.ly/3KYAHtd RSS -  https://bit.ly/3AFrUs6 
And connect with the host and guests here:

Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehtaiResearch Website - https://iresearch.comConnectQik Website - https://www.connectqik.comAlex’s LinkedIn - https://www.linkedin.com/in/alexandercharlton VERVE Website - https://www.addverve.com Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so
Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 

• Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
• Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
• [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
  
  

If you are interested in joining Getting to Aha! as a guest, please complete this form

In this episode of Getting to Aha!, Darshan Mehta is joined by Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint. They discuss the importance of niche research in the world of content marketing, the role of research in creating quality content, AI’s impact on research, and the importance of offering affordable excellence.

Becky Lawlor is the Founder and Chief Research and Content Officer at Redpoint, offering tailored, thought-leading, high-quality content to help clients reach their content marketing goals. She has over 20 years of experience as a B2B tech content marketing, copywriter, and consultant for startups to Fortune 500s. Specializing in generating original research-based content, Becky crafts content that drives performance unlike nobody else. With a Master of Fine Arts in Creative Writing, Becky has helped companies achieve over 2.5 million readers and generated over $255,000 worth of free media and advertising. 


KEY TAKEAWAYS

👉 Original research creates impactful content, it involves creating new unique data through a wide range of methods. It’s high effort but high reward. 

👉 Insight over results always. Contrary to popular belief, it’s not all about numbers; it’s about insights. Deliver results but add that extra punch with an expert perspective. It will give you credibility! 

👉 Tip the scales towards value, not sales. Align with trends, publications, and audience interests - striking that perfect balance in your content. 

👉 Mix your methods. Variety is the spice of life so blend the power of surveys with interviews. Use quantitative for the number and add qualitative for the depth - find the sweet spot for your audience. 

👉 Bigger isn’t always better. The rule of five says trends hold; even a small sample size can pack a punch. Keep it accurate to keep it impactful! 

👉 Open up your mind to broaden the definition of metrics. They include qualified leads, media mentions, and specific publications that have been targeted for coverage. 

👉 The human touch is not going to be replaced. AI is flooding the scene, but businesses crave authenticity. So make sure you’re standing tall in the sea of generic content by breaking away from the algorithm with unique human-generated ideas and insights. 

👉 Affordable excellence is key for any freelancer, as is a pricing model that is accessible. Offer tailored solutions without the corporate price tag. 

👉 Data-driven will lead to a world that is obsessed with numbers. Remember credibility is key, numbers are nothing without the insights they give us so make sure you are using your data to tell a story and adapt the narrative based on the results. 




Listen Now!

bCast - https://bit.ly/3ACsRBz

Apple - https://apple.co/3gsuA31 

Spotify - https://spoti.fi/3B0lVy6 

Youtube - https://bit.ly/3KYAHtd 

RSS -  https://bit.ly/3AFrUs6 
And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehtaIResearch Website - https://iresearch.com
Becky Lawlor on Linkedin - https://www.linkedin.com/in/beckylawlor/
Redpoint Website - https://redpointcontent.com/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so
Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 

• Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
• Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
• [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
  
  

If you are interested in joining Getting to Aha! as a guest, please complete this form

In this episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product innovation, experience innovation, augmented reality, brand response to feedback, and more.  

Rebecca Brooks is a consumer insights researcher who is passionate about revealing consumer history. She has always been interested in the motivations beyond human behavior, what people say and what they do, and why they are doing it. She uses insights from her research to find explanations and provide solutions to modern-day consumer problems and help businesses and brands make better decisions. Rebecca is the CEO & Founder of Alter Agents, a market research consultancy providing innovative quantitative and qualitative solutions that deliver consumer insights to businesses. 

KEY TAKEAWAYS

👉 “When people are answering questions, they're answering kind of an idealized version of themselves”

👉 Rather than asking people, “What will you do?”, ask them what they did and why they did it

👉 Brands should always think from the consumers’ perspective, not from what you as a brand want to know, but what is their experience?

👉 There is no defined path to purchase 

👉 With Gen Z, we’ve come to a point where customer loyalty is incredibly hard to hold on to

👉 “Shopper promiscuity” in customers is due to the ease of access to information about several existing brands and markets, and the constant pursuit of the best products 

👉 The increase in customer research is due to the societal and self-imposed pressure to make informed decisions in purchases

👉 “[Brand] is packaging. It is advertising. But it is also who you are, what you stand for, how you are seen in the world, how you handle controversy, how you talk about things that have gone wrong. All of that is now part of the brand identity, and all have to be given equal attention"  

👉 Customer experience is “not only about innovating in terms of the products in your category, but it's also thinking about innovating the customer's experience so that you are living up to experiences that they're getting from other brands, even if those brands aren't in your category”

👉 Understand the emotional driver behind customers' purchases

👉 Creating an emotional connection between customers and your product is a great way to improve customer experience and aid customer retention

👉 “Understand who your shopper is, and where are they on the scale and kind of what are their needs at the moment. Are you really serving what their emotional health is?” 

👉 The ability to connect to customers' emotional side, figure out the driving force behind them, and make them happy are powerful components in the enhancement of customer experience 

Listen Now!

bCast - https://bit.ly/3ACsRBz

Apple - https://apple.co/3gsuA31 

Spotify - https://spoti.fi/3B0lVy6 

Youtube - https://bit.ly/3KYAHtd 

RSS -  https://bit.ly/3AFrUs6 

And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehtaIResearch Website - https://iresearch.com
Rebecca Brooks: https://www.linkedin.com/in/rebeccalbrooks/
Alter Agents: http://www.alteragents.comGetting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so
Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 

• Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
• Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
• [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
  
  

If you are interested in joining Getting to Aha! as a guest, please complete this form

In this episode of Getting to Aha!, Darshan Mehta is joined by Gil Eyal, Head of Marketing and Innovation at Silverstein Properties. They discuss Gil’s aha! moments, influencer marketing vs. celebrity endorsements, avoiding celebrity endorsement pitfalls, the importance of storytelling, diversification in digital marketing, the importance of conversions in marketing metrics, longevity and scalability of marketing channels, and the evolution of AI in marketing. 

Gil Eyal was named one of the 30 most influential people in influencer marketing. Alongside heading up marketing innovation at Silverstein Properties, Gil also supports start-ups under Stardust Ventures, which works with consumer-focused technology companies. He was an early player in the crypto space and was the president and founder of HYPR, a market leader in data-driven influencer marketing automation solutions, which was sold in 2020 to Julius Works. Under his leadership, HYPR won multiple awards, including the 2019 Best Content Marketing Tech Platform. Gil has revolutionized the way many of the world's biggest agencies and brands are running influencer marketing by focusing on the same data, analytics, and demographic information relevant to traditional digital marketing. Gil has worked with some of the biggest names in music, film, and sports, including Leonardo DiCaprio, Tobey Maguire, and Zendaya. 
KEY TAKEAWAYS

👉Prioritize passion and happiness over societal expectations in your career choices. Recognize that success isn't confined to a predefined path; it's about recognizing opportunities and making the most of them.

👉Embrace a bold and unconventional approach; consider weakness as a strength and create content that stands out. 

👉 Influencer marketing has evolved. Adapt to changes in social media algorithms and recognize where influencer marketing remains effective by focusing more on live streams and smaller influencers. 

👉 Celebrity endorsements should be strategic and authentic. Look beyond the sheer following and consider the values and narrative alignment. 

👉 Mismatched endorsements can lead to skepticism; choose celebrities based on authentic alignment with the brand.

👉 Regardless of the endorsement, successful marketing campaigns hinge on effective storytelling. Storytelling plays a crucial role in shaping consumer perception and engagement, so it's vital it connects and is rooted in authenticity. 

👉 Embrace a mindset of constant testing and optimization. Whether in influencer marketing or other channels, be willing to experiment, learn from mistakes, and adapt strategies for continual improvement.

👉 Uncover the truth about influencer marketing – it's not just about the numbers. Don’t believe the myth that a massive follower count guarantees influence. Genuine impact is found in resonance, not just reach.

👉 Forget clicks and views. Conversions are the undisputed king of marketing metrics. The focus shifts to transforming users into committed customers, a metric that truly matters.

👉 The future belongs to AI. From precise measurement to tailored activations with micro-influencers, AI is set to revolutionize marketing, automating tasks from content creation to optimization.

Listen Now!

bCast - https://bit.ly/3ACsRBzApple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS -  https://bit.ly/3AFrUs6 
And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehtaIResearch Website - https://iresearch.comGil Eyal on Linkedin - http://www.gileyal.com/Silverstein Properties Website: http://www.silversteinproperties.comGetting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so
Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 

• Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
• Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
• [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
  
  

If you are interested in joining Getting to Aha! as a guest, please complete this form

Last year, we unveiled our Special Compilation Episode - Aha! Moments from Our First 20th Episode, and the response was so heartwarming that we did it twice! Now, we're delighted to present our third special: the top 5 best episodes from our recent 20.
We've had the privilege of hosting extraordinary guests from diverse fields, generously sharing their incredible tips, wisdom, and insights gained from their jaw-dropping Aha! moments. To express our gratitude for your fantastic support, we're thrilled to kick off the new year by revisiting some of the most unforgettable Aha! moments from our recent 20 episodes.
A special shoutout and heartfelt thank you to luminaries like Luka Popovac, Katrina German, Alex Charlton, Joe Lazer, and Ila Byrne. 🌟 Their invaluable contributions have made this journey truly remarkable.
While we wish we could feature all our extraordinary guests today, we're excited about the many more spectacular moments to come in future episodes.
Join me on this awe-inspiring ride, as we're confident that this year will bring even more riveting conversations that will leave you breathless with excitement.
Listen Now!

bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
Youtube - https://bit.ly/3KYAHtd
RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:

Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.comLuka Popovac on Linkein - https://www.linkedin.com/in/lukapopovacGrain Crop Website - https://www.graincorp.com.au
Katrina’s LinkedIn - https://www.linkedin.com/in/katrinagerman Ethical Digital Website - https://www.ethicaldigital.ca
Joe Lazer on LinkeIn - https://www.linkedin.com/in/joe-lazer-lazauskas-8b442026/ A.Team - https://www.linkedin.com/company/ateams/ Alex’s LinkedIn - https://www.linkedin.com/in/alexandercharlton VERVE Website - https://www.addverve.com
Ila Byrne: https://www.linkedin.com/in/ila-byrne-228283Parch Spirits: https://www.linkedin.com/company/parchspiritscoGetting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so
Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 

• Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
• Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
• [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
  
  

If you are interested in joining Getting to Aha! as a guest, please complete this form

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Katrina German as they delve deep into the realms of digital marketing, underscoring the crucial roles of inclusivity, ethics, and accountability. Katrina sheds light on the dual-edged sword that is social media: its unprecedented power in connecting individuals and championing pivotal causes, and its potential detriment to mental health. She passionately advocates for mindful and limited usage, offering invaluable tips for striking a balance. A fervent believer in the internet's promise to drive positive change, Katrina underscores the need for ethical guiding principles and a chorus of diverse voices to navigate its future.

Katrina German is the Founder and CEO of Ethical Digital, a company that is changing the trajectory of the Internet through inclusive digital marketing, strategy, research, training, and certification. An accomplished entrepreneur, she has won numerous awards such as CBC Future 40 Under 40, YWCA Women of Distinction Award for Entrepreneurship, Startup Canada Prairie Award for Innovation, and the prestigious International Women in Tech award for "Women in Communications''. Katrina is passionate about using technology to solve problems and make the world a better place, and is dedicated to increasing diversity in the technology industry and ensuring that the Internet is a positive and inclusive space for all.

KEY TAKEAWAYS

👉 One of the most significant concerns surrounding digital marketing and social media is its impact on mental health. Research conducted by Ethical Digital has shown a clear correlation between social media use and anxiety, depression, self-esteem issues, and sleep problems. This has led to a growing awareness of the need for individuals to be conscious of how their online experiences affect their well-being. Katrina emphasizes the importance of limiting social media usage and being mindful of the reasons behind one's online presence. By understanding why we use social media and ensuring that it aligns with our personal goals and values, we can create a healthier relationship with these platforms. Additionally, she highlights the need to consider the impact of social media on children and the importance of guiding their online experiences to promote positive mental health.

👉 Diversity is a crucial aspect of digital marketing that is often overlooked. While women are active users of social media platforms, there is still a lack of representation and inclusion in the creation and development of digital marketing strategies. Only a small percentage of technology companies are founded by women, and even fewer receive funding. This lack of diversity limits the perspectives and experiences that shape the digital landscape. Katrina believes that increasing diversity in the technology industry is essential for creating a more inclusive and ethical Internet. By including more diverse voices in the decision-making process, we can ensure that the products and services being developed meet the needs of a broader range of people. This, in turn, will lead to more innovative solutions and a more equitable digital space.

👉 Artificial intelligence (AI) plays a significant role in shaping the human experience online. Algorithms analyze vast amounts of data to make predictions and recommendations, but they are not without their ethical challenges. Bias can be inadvertently introduced into AI systems, leading to discriminatory outcomes. It is crucial to address these biases and ensure that AI is used in a way that is fair and inclusive. Katrina emphasizes the need for diverse perspectives in the development of AI systems to prevent the perpetuation of bias. By involving people from different backgrounds and cultures, we can create AI systems that are more representative and ethical. 

Subscribe Here!

bCast - https://bit.ly/3ACsRBzApple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Google - https://bit.ly/47Y0LkpYoutube - https://bit.ly/3KYAHtd RSS -  https://bit.ly/3AFrUs6 
And connect with the host and guests here:Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehtaiResearch Website - https://iresearch.comConnectQik Website - https://www.connectqik.comKatrina’s LinkedIn - https://www.linkedin.com/in/katrinagerman Ethical Digital Website - https://www.ethicaldigital.ca Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so
Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 

• Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
• Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
• [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
  
  

If you are interested in joining Getting to Aha! as a guest, please complete this form

In this episode of Getting to Aha!, Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. They unveil the power of influencer marketing, how to align campaign goals with authenticity and ethics, and advice for businesses looking to leverage influencers for growth.

Prateek is a three-time entrepreneur and marketing leader, guiding startups in their growth journey, scaling from zero to over $25 million in Annual Recurring Revenue (ARR). His innovative strategies and methods have gained recognition in well-known publications such as TechInAsia, Forbes, and Entrepreneur Magazine.

Prateek has features on lists like "40 Under 40 Founders & Executives" by StartupBeat and "Indian Tech Leaders of 2023" by TheTechPanda. Beyond his entrepreneurial efforts, Prateek is also actively involved as a Startup Mentor and Advisor for various businesses. Moreover, he is the Co-Founder of Appknox and host of the IMpulse - The Influencer Marketing Podcast.

Key Takeaways

👉 Experience makes entrepreneurship progressively easier, even if challenges still persist. Prateek's journey from a 19-year-old founder to a well-versed business leader highlights the importance of resilience and adaptability, which helps you grow stronger mentally and handle tasks like fundraising, customer acquisition, and team building more skillfully. Moreover, Prateek learned why it's crucial to view investors as business partners while retaining control over his vision, as well as the necessity of listening to customers.

👉 Influencer marketing is emerging as a highly effective alternative to traditional advertising, especially given rising costs and decreasing ROI of digital ads. Once seen as a tool for brand visibility, influencer marketing is now evolving into a measurable, performance-driven channel, thanks to its authenticity and credibility of influencers. 

👉 Brands must prioritize working with influencers who genuinely resonate with their audience, often shown by their willingness to share both positives and negatives about a product. Also, it's essential to look beyond follower counts, as these can be misleading due to fake followers. Demographic alignments and engagement rates are key metrics.

👉 Influencer campaign budgets significantly vary, with costs for a single TikTok post ranging from $300 to $30,000. So, don't over-invest in a single influencer, especially if your brand is new to this form of marketing; diversify your influencer portfolio and experiment with various post formats. Secondly, communicate your campaign goals clearly and authentically with influencers. For instance, if you promote an early-stage product, seek sign-ups from users genuinely interested in engaging with and improving the product, not just increasing sign-up numbers.

👉 The power of influence in decision-making is a fundamental aspect of human behavior, which allows both B2B and B2C to harness the full potential of influencer marketing. In the B2B content, this influence often occurs within closed group discussions and professional networks. Influencer marketing is about leveraging these natural, influential relationships. But the key moment is identifying the right influencers who resonate authentically with the target audience.

👉 When assessing the effectiveness of influencer marketing, you have to align ROI measurement with campaign goals. Luckily, modern tools enable precise tracking of consumer journeys from influencer interaction to purchase. Beyond that, evaluating an influencer's ethics and authenticity is critical. So, focus on building long-term relationships with influencers for more meaningful and effective campaigns rather than one-off posts.

Listen Now!

bCast - https://bit.ly/3ACsRBzApple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS -  https://bit.ly/3AFrUs6 
And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehtaIResearch Website - https://iresearch.comPrateek Panda: https://www.linkedin.com/in/prateekpanda/Phyllo: https://www.getphyllo.com/Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so
Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 

• Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
• Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
• [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
  
  

If you are interested in joining Getting to Aha! as a guest, please complete this form

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Louie Gravance, Author of "Service is a Superpower!" They discuss Louie’s aha! moments, his gift of shame, the connection between delighting an audience and a customer, steps an organization can take to achieve a culture of respect and responsibility by delivering the most satisfactory service experiences, challenging oneself through service to others, the power of recognition and a lot more.  

Louie Gravance is a keynote speaker and the author of "Service is a Superpower!" He worked for over 25 years at the Walt Disney Company and the Disney Institute, where he designed customer service training programs. Many a time, he is referred to as “the guy that can make the Disney service concepts work outside of Disney.” Since his departure from Disney, he has worked as a consultant, customer service speaker, and corporate culture guru. 
KEY TAKEAWAYS

👉 “In great service, you have to do what you don't have to do”

👉 Appeal to customers’ emotions by appealing to every sense from the moment they make contact with your product or service 

👉 “An investment of yourself is an investment in yourself”

👉 Be an inspiration to others; inspire other people to be everything that they can be, that they're already hardwired to be 

👉 “The one learns from the wizard, and the wizard learns from the one”

👉 There's power in the connection between delighting an audience and delighting a customer

👉 “...Serving someone and something other than yourself is…a superpower”

👉 “Great service serves the server first"  

👉 Tell stories through your services; engage customers or clients in a shared narrative 

👉 “You're not just selling things or providing a service; every transaction is an emotional transaction”

👉 “Exceeding anyone's expectations is exceeding your own, thus being stronger”

👉 “Whether we can see it in our vision at that moment or not, every time we exceed anyone's expectations, we broaden the horizon of what we're willing and able to be”

👉 “Give recognition for the values that your customers wish for the most and not the values you need the most”

👉 Recognition is a magic wand and a sharp weapon that should not be misused

👉 Although there is power in not being afraid of failure, everyone needs to have a gigantic failure when they're young

👉 People truly learn from experience versus just being told what to do

Listen now!

bCast - https://bit.ly/3ACsRBzApple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS -  https://bit.ly/3AFrUs6

And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehtaIResearch Website - https://iresearch.comLouie Gravance - https://www.linkedin.com/in/louie-gravance-20339423/Service is a Superpower Book - https://www.amazon.com/Service-Superpower-Lessons-Learned-Kingdom/dp/1645432645
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so
Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 

• Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
• Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
• [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
  
  

If you are interested in joining Getting to Aha! as a guest, please complete this form

In this episode of Getting to Aha!, Darshan Mehta is joined by Shalini Joshi Yamdagni, Chronic Pain Relief Expert at EFT Thailand. Together, they delve into the traumatic journey of pain that led Shalini to find Emotional Freedom Techniques (EFT), explore the mindset needed for successful EFT therapy, and examine how the subconscious mind can control everything from pain to marketing decisions.

Shalini is an international expert in pain relief and bestselling author of the book, Instant Pain Relief. She actively helps people living with chronic pain who are frustrated with the medical system but are open and willing to alternative approaches. 

KEY TAKEAWAYS

👉 Shalini grew up in a small town in the Himalayan foothills, attending boarding school far from her parents’ home in Bangkok. When she could attend an international school, she studied in Bangkok. Then, she studied psychology and social work at a university in India. Her first jobs were in psychology and social work, and she was actively chasing more money, even if the roles were not fulfilling. At age 38, feeling very dissatisfied with her life, Shalini started to experience extreme rib pain and was diagnosed with costochondritis. Although she was told she would feel better within a week of taking painkillers, the pain didn’t stop, only getting worse when stronger medication was used. She bought all sorts of therapeutic devices to relieve the pain, but nothing was helping, and her medical team was stumped. Her friend convinced her to attend a self-awareness seminar, which proved to be life-changing for her. The host recommended she try Emotional Freedom Techniques (EFT), which instantly relieved her pain. 

👉 In her practices, Shalini has seen instances where EFT is unsuccessful. She shares a story of a man who was brought in by his wife after suffering from breathing issues and pain for years. For every question Shalini asked, he had a way out, avoiding getting to the root cause of his issues. His wife got back in touch with Shalini, explaining that the issues started after he and his brother had a huge financial loss in their business, causing his name to be tarnished in the community. Since then, any time he stepped into the office, he would experience migraines and breathing problems. Shalini explains that his subconscious mind was protecting him from the trauma, causing pain when he went to the office. Shalini likens it to self-sabotage and explains that a mindset shift can alter patient outcomes with the simple question: What is the upside of staying in pain?

👉Today, people often complain about lower back pain, attributing it to sitting at a desk all day or carrying heavy bags. Shalini points out that most of us sit at desks all day, but not everyone has pain. Over her career in EFT, she has had many aha moments on the different aches and pains across the body. She has discovered that pain in your back is rooted in support issues. When you have lower back pain, you should ask yourself, “Where in my life do I feel like I lack support?” She explains how one particular client had lower back pain, and when she asked about the lack of support in his life, he explained he had always felt like it since his dad died when he was only ten years old. At age ten, he was made to be the “man of the house,” locking him into pain patterns for the rest of his life. Shalini and EFT were able to help him through the pain, unlocking the deeper root issues. 

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And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehtaIResearch Website - https://iresearch.comShalini Yamdagni: https://www.linkedin.com/in/shalinijoshiyamdagni EFT Thailand: https://eftthailand.com Instant Pain Relief: https://www.amazon.com/dp/B09TPYVJDT/ref=tsm_1_fb_lk Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so
Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 

• Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
• Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
• [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
  
  

If you are interested in joining Getting to Aha! as a guest, please complete this form

In this Greatest  Hits episode of Getting to Aha!, Darshan Mehta is joined by Diane Magers, Founder & Chief Experience Officer at Experience Catalysts. They discuss Diane’s aha! journey; the psychology of customer and employee behavior; why the customer’s comfort always trumps the logic of an expert; the over-rotation of metrics and data; and why it’s important to form solid, sustainable relationships with your customers.

With over twenty-five years of experience, Diane has proven her unparalleled ability to identify opportunities in customer interactions, resulting in her being known as an “innovative and creative strategist” among her peers. As the Founder and Chief Experience Officer of Experience Catalysts, she consults with a myriad of companies to support and educate them as they build their customer experience practices, as well as speaking at Customer Experience events.

KEY TAKEAWAYS

👉Having started her career as a clinical psychologist, Diane has always been interested in human behavior, putting her in a particularly advantageous position when realizing she was in the “business of people”. In fact, you’d be hard-pressed to find anyone in customer experience that doesn’t believe they are in the business of people; customer experience and insights are all about understanding how people behave and react to your business.

👉The definition of what an insight truly is can differ wildly from others. But Diane says she encourages people to think about what an insight is and lock the definition down in their heads. She defines an insight as "that moment where you’ve created an association between pieces of information and the interpretation of what the need is, and how making the association between two things creates that ‘oh my gosh, I never thought of that before’”. In other words, an insight is the very ‘Aha!’ moment we’re all searching for.

👉Communication is key. Oftentimes, an expert in a particular field will favor what is tactical over what is comfortable or best for the customer. This is where customer insights come in; by listening to customers and figuring out what they like and are comfortable with, businesses can best cater to them rather than giving in to what they deem to be tactical.

👉What really represents a customer isn’t what data and metrics say about them but rather what we do with that data and the questions we ask. Emotion drives human behavior, not data and metrics, so it’s important to put yourself in your customer’s shoes. Diane says, “It’s what we do which drives emotion, which drives behavior, which impacts your business results”.

👉Over the last couple of years, ever since the pandemic, businesses and brands have had to shift their approach to customer experience. People needed them when it mattered most, and that same level of demand is still prevalent today.

👉 Not only do you need to connect with your customers, but you need to connect with your employees too. Again, we are all humans driven by emotion; putting a script on employees and customers doesn’t work. Humans and their behaviors are the very lifeblood of a business, so we have to start making connections rather than viewing them as pure data and numbers. Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so
Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.

Check out the 3 most downloaded episodes: 

• Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
• Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
• [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
  
  

If you are interested in joining Getting to Aha! as a guest, please complete this form