🔥 Getting to Hell Yes! 🔥

Sales in the multifamily world isn’t just about selling—it’s about teaching customers how to buy.

In today’s market, the rules have changed:

• Budgets are tight
• Decision-making tables are crowded
• Status quo is the real competitor

Mike Wolber, CRO at Apartment List, breaks down the playbook for winning in this tough landscape:

✅ Teach customers how to buy

✅ Anchor every deal to the Cost of Inaction

✅ Dream bigger, aim higher, and play to win

💡 “Quota is just the job. 200% of quota is the goal.” 💡 “No urgency? No deal.” 💡 “The best sellers teach customers how to buy.”

This is a masterclass for sales pros who want to win in 2025 and beyond.

Ready to get your customers to say “Hell Yes!”?

👉 Read the full blog post here: [insert blog link] 👉 Share your biggest sales challenge in the comments!

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