From property management to PropTech. From breaking sales records to building high-performing teams.

Heather Hack has spent more than 20 years helping people, teams, and organizations achieve results that others thought weren't possible. Along the way, she's built a reputation as one of the multifamily industry's most respected sales leaders, known for transforming underperforming regions into top-performing teams through coaching, accountability, and relentless execution.

But that's not the story. The story is how Heather repeatedly turned struggling markets into success stories, developed future leaders, and proved that sustainable growth starts with investing in people.

She broke a 30-year billing record in Oklahoma City, transformed a bottom-tier market into a top-performing region, led teams generating more than $10 million in monthly recurring revenue, and consistently exceeded goals while helping others do the same.

In our conversation, we're exploring:

→ Why coaching is the most underrated growth strategy in sales

→ How to build a culture where accountability drives results instead of fear

→ The leadership lessons learned from managing teams through industry transformation

→ What separates high-performing sales organizations from average ones

→ How AI is changing the future of revenue teams and customer engagement

Heather's superpower? Seeing potential in people before they see it in themselves. While most leaders focus on numbers, Heather focuses on building the habits, discipline, and confidence that make the numbers inevitable.

Episode coming soon.

#GettingToHellYes #GTHY #Multifamily #PropTech #SalesLeadership #Leadership #Coaching #RevenueGrowth #TeamBuilding #WomenInLeadership

🎙️ 18 years. The largest online network in the apartment industry. And he built it before social media was even a thing.

Meet Brent Williams, Chief Insider at Multifamily Insiders, the go-to community for apartment professionals across the country. We're talking blogs, discussions, marketing, maintenance, retention, investment, development, and jobs all under one roof, built from the ground up by one guy who saw the future of multifamily networking before anyone else did.

If you're in the apartment industry and you haven't heard of Multifamily Insiders, you've been living under a rock. 🪨

💡 In this episode we're diving into:

✅ What it really takes to build a thriving community in a niche industry

✅ Why relationships still win in a world full of PropTech noise

✅ How to turn an audience into a movement and keep it alive for 18 years

👇 Drop a "HELL YES" in the comments if you're tuning in live. Tag someone in a multifamily who needs to be in this conversation.

#GTHY #GettingToHellYes #LinkedInLive #MultifamilyInsiders #Multifamily #ApartmentIndustry #PropertyManagement #ApartmentMarketing #ResidentRetention #MultifamilyInvesting #ApartmentInvesting #RealEstateCommunity #PropTech #MultifamilyDevelopment #ApartmentOperations #RealEstateNetworking #MultifamilyProfessionals #ApartmentManagement #ResidentExperience #RealEstateMarketing #CommunityBuilding #MultifamilyLeadership #ApartmentLife #RealEstateTech #PropertyInvestment #MultifamilyMarketing #ApartmentJobs #RealEstateInvesting #Entrepreneurship #FounderMindset #BusinessGrowth #LinkedInCreator

From software engineering and quality assurance... to leading strategic partnerships for some of the biggest names in smart home technology.

Aadhar "Addi" Gaur (Director of Strategic Partnerships & Corporate Development at Igloo) has built his career at the intersection of technology, product innovation, and business growth. Today, he's helping shape the future of connected living through partnerships that unlock new opportunities across smart homes, multifamily housing, hospitality, and property technology.

From Arlo and NETGEAR to Yale, August Home, ASSA ABLOY, Fortune Brands, and now Igloo, he's had a front-row seat to the evolution of smart access, connected devices, and the partnership strategies powering modern living.

In our conversation, we're exploring:

→ Why the best partnerships start with customer problems, not contracts

→ What it takes to bridge engineering, product, sales, and executive teams around a shared vision

→ How APIs, SDKs, and integrations create entirely new business opportunities

→ Lessons learned navigating acquisitions, mergers, and organizational change

Addi's superpower? Translating complex technology into strategic business opportunities.

Episode coming soon.

#GettingToHellYes #GTHY #PropTech #SmartHome #Partnerships #BusinessDevelopment #CorporateDevelopment #IoT #AccessControl #Innovation

From residential life and higher education to leading business development for one of the fastest-growing student housing and multifamily management companies in the country.

Teddy Abdelmalek (SVP of Business Development at HH Red Stone) has spent more than 20 years at the intersection of student housing, property management, operations, and real estate growth. Today, he's helping owners, universities, and investors unlock value through strategic partnerships and operational excellence.

In our conversation, we're exploring:

→ What separates great student housing operators from average ones

→ How to turn around underperforming assets and create lasting value

→ Why resident experience is becoming a competitive advantage

→ Lessons learned from scaling portfolios across multiple markets

→ What the future holds for student housing and multifamily real estate

Teddy's superpower? Building relationships that create results. While many focus solely on buildings and balance sheets, Teddy understands that long-term success comes from aligning the needs of residents, universities, owners, and communities.

Episode coming soon.

#GettingToHellYes #GTHY #StudentHousing #Multifamily #PropertyManagement #RealEstate #BusinessDevelopment #ResidentExperience #HigherEducation #HHRedStone

Getting to Hell Yes! Live with Jen from Holdit! Episode coming soon.

Meet Lacy Hendricks, a property management broker, SEO powerhouse, and digital strategist who has spent over a decade proving that the best-run property management companies are also the best-found ones. Holding both the MPM® and RMP® designations, a Squarespace Certified SEO Expert, and a Semrush Ambassador, Lacy sits at a rare crossroads: she knows property management from the inside out and she knows exactly how to make sure the right buyers find you online.

As COO of ClearLead Digital and Director of Marketing & Broker Associate at Hendricks Property Management, Lacy has built a career around one powerful idea, that modern tools, smart SEO, and genuine owner and resident experiences aren't separate strategies, they're the same strategy.

In our conversation, we're diving into:

*SEO as the Ultimate "Hell Yes" Funnel — How property managers can show up exactly when owners are searching for solutions and why organic search traffic is the highest-intent buyer pipeline available

*The Property Owner's Digital Buyer Journey — How landlords and investors research, compare, and finally commit to a property management company and where most PM companies lose them

*Creating Urgency Through Visibility — Why being findable at the right moment IS the time wall and how SEO-driven discovery captures demand rather than chasing it

*From Clicks to Doors: Converting Online Interest into Signed Contracts — The gap between traffic and trust, and how Lacy's data-driven approach turns qualified visitors into long-term clients

*Tech + People: The Winning Combination in Property Management Marketing

If you want to know how property managers can stop chasing leads and start attracting "Hell Yes!" clients organically, Lacy is your person.

#GettingToHellYes #GTHYLive #LinkedInLive #PropertyManagement #PropertyManagementMarketing #SEOforRealEstate #PropTech #RealEstateSEO #SingleFamilyRental #SFRPropertyManagement #RealEstateBroker #DigitalMarketing #OrganicSearch #ContentMarketing #RealEstateTech #LacyHendricks #ClearLeadDigital #SemrushAmbassador #SquarespaceSEO #PropertyManagementGrowth #RealEstateMarketing

Meet Matt Speer, a builder, investor, and tech entrepreneur who didn't just enter the property management industry, he decided to fix it. After founding a residential property management company, completing 75+ rental rehab projects, and driving over $3M in equity through his investment portfolio, Matt saw a gap no one was solving: how do you actually know if a property manager is any good?

If you're an investor frustrated by the guesswork of finding the right property manager or a PM company ready to stand out then Matt's story is your roadmap to "Hell Yes!"

💡In our conversation, we're exploring:

*The Property Management Trust Gap — Why investors struggle to find reliable property managers and why the industry has lacked real accountability until now

*Building TrueMatch™: The CarFax of Property Management — How a performance-backed scoring system changes the buyer's decision journey from guesswork to confidence

*The Investor's "Hell Yes" Moment — What signals a rental property investor is finally ready to stop 'DIYing' and commit to professional management

*From Operator to Innovator — How Matt's hands-on experience as a PM company founder became the unfair advantage behind PropertyManagement.com

*Urgency in PropTech Adoption — Why now is the critical window for property managers to get scored, get visible, and get chosen

#GettingToHellYes #GTHYLive #LinkedInLive #PropertyManagement #PropertyManagementcom #TrueMatch #PropTech #RealEstateTech #SingleFamilyRental #SFRInvesting #RentalProperties #RealEstateInvesting #LandlordTips #PropertyInvestor #RealEstateSales #BuyersJourney #SellerMindset #SalesStrategy #StartupFounder #RealEstateTechnology #MattSpeer #IndianapolisRealEstate #PropManagement #RealEstateEntrepreneur #InvestmentProperties #PassiveIncome #RentalIncome #PropertyManagerLife #RealEstateLeadership #WealthBuilding

Most founders build something great. Few know how to exit it right.

What happens when you've spent years building a business and suddenly the right offer lands on your table? Do you know your options? Do you know your number? Do you even know what you actually want?

James Reaney has been in that room more times than most. As VP of Origination & Business Development at Lerner Associates, he works directly with PropTech founders navigating the biggest decisions of their entrepreneurial lives, full exits, growth partnerships, or simply figuring out what's next.

💡 In this episode we're getting into:

✅ When is the right time to sell or seek a growth partner?

✅ What buyers are really looking for in PropTech right now

✅ How to protect your culture and team through a transaction

✅ The mistakes founders make when they don't plan their exit early

✅ How to find the right partner, not just the highest bidder

This isn't a theory. This is real talk from someone who sits across founders every single day.

👇 Drop a "HELL YES!" in the comments if you're tuning in. Tag a founder who needs to hear this.

#GTHY #GettingToHellYes #LinkedInLive #Entrepreneurship #FounderMindset #MergersAndAcquisitions #MandA #PropTech #StartupLife #BusinessGrowth #ExitStrategy #GrowthCapital #PrivateEquity #FounderStories #ScaleUp #BusinessDevelopment #RealEstateTech #TechStartups #SMBGrowth #BusinessStrategy #Founders #Entrepreneurship101 #LinkedInCreator #GrowthMindset #BusinessOwner #StartupFounder #InvestmentBanking #DealFlow #CapitalMarkets #VentureCapital

Pre-med -> digital product leader working with clients at Google/Amazon -> side hobby real estate investing -> AI voice for property management

Lindsay Liu (Co-Founder & CEO of Super) doesn't follow anyone's playbook.

15+ years in digital product and technology. 10 years as a hands-on real estate investor and three-time board member. Built marketing teams that grew companies 3X. Launched historic IPO listings with Twilio and Asana.

Now? Building the AI receptionist that answers every property management call on the first ring, 24/7.

Super's agent resolves 34% of inquiries without human interaction.

Here's what Lindsay figured out that most prop tech founders miss:

*Property managers aren't drowning in technology problems. They're drowning in phone calls.

*Leasing inquiries. Maintenance requests. Resident questions. After-hours emergencies. The phone never stops ringing.

*And every missed call is lost revenue.

In our conversation, we're diving into:

→ Why voice AI is the unlock property management didn't see coming

→ What 15 years in digital product teaches you about real estate tech adoption

→ How being a hands-on investor shapes what you build as a founder

→ Why 34% resolution without human interaction changes the economics entirely

The gap between executive experience at Fortune 500s and managing actual rental properties? That's where the best products get built.

Martin Kelly is the President of Blueprint, a premier real estate technology and innovation conference held in Las Vegas each September. With two decades in the global events industry including running the world's largest non-private equity-backed events organization.

What You'll Learn in This Episode

• How Martin went from training to be a barrister in London to becoming president of one of real estate's top conferences
• Why Blueprint was originally rooted in the venture capital and innovation world and how that DNA still shapes the event today
• What it really takes to launch a conference from zero. The risk, the commitment, and the entrepreneurial leap of faith required
• How Blueprint differentiates itself from the many other real estate and multifamily conferences on the market
• What makes an event a "Hell Yes" for attendees, speakers, and sponsors. How to evaluate your conference calendar strategically
• Why Blueprint is intentionally designed as an ecosystem event, not just a vertical-specific trade show
• The philosophy behind cross-industry programming. Why a multifamily operator might get their biggest insight from a data center CEO or a luxury broker
• How the conference industry has evolved and why only a handful of events truly stand the test of time
• What the role of data and research plays in elevating a conference from good to great and what Blueprint is building in that direction
• Why "trust your gut" is the most important piece of advice Martin has for anyone starting out, in events or otherwise
• The hidden costs and operational complexity behind running a world-class conference
• How Blueprint is leaning into the "home" category and operational intelligence for owners and operators

Key Takeaways

1. Not all conferences are created equal. There are thousands of events, but only a handful truly last and create lasting value.
2. Blueprint is an ecosystem event, by design. It's the only place where a multifamily operator can attend three full days of vertical content and hear from the CEO of a $65B data center company or a top residential broker on the same stage, triggering the unexpected "aha moment."
3. The "Hell Yes" conference decision starts with clarity on your goals. Are you there to learn, to build relationships, to buy, to sell, or to benchmark? Knowing the answer shapes how you show up and what ROI looks like for you.
4. Research + conference = a powerful combo. Events that pair curated data and industry insights with programming attract higher-quality attendees who come with real problems to solve, not just to collect swag.
5. Saying yes to experiences, to risk, to the unexpected is a superpower. Martin's career changed every time he trusted his gut and leaned into an opportunity.

#GettingToHellYes #GTHY #BlueprintVegas #Blueprint2025 #RealEstateConference #PropTech #PropTechConference #RealEstateTech #MartinKelly #EventsIndustry #RealEstateEvents #ConferencePlanning #MultifamilyConference #SingleFamilyRental #SFR #RealEstateLeadership #RealEstateInnovation #RealEstateCommunity #OwnerOperator #PropertyManagement #EventMarketing #ConferenceStrategy #HellYes #YesMan #TrustYourGut #RealEstatePodcast #LinkedInLive #RealEstateMindset #EcosystemEvent #Vendoroo #StartupConference #RealEstateNetworking #PropTechInnovation #VentureCapitalRealEstate #MultifamilyOperators #OperationalIntelligence #NOI #AssetManagement #RealEstateInvesting #ConferenceBusiness