🚨 Security deposits: a mess waiting to happen. Laws changing overnight. Multi-state compliance headaches. Bad debt you never see coming. Residents angry at move-out.

💡 There is a better way.

Meet Gabriella Jones, aka Gabe on the Go. She doesn’t just talk about risk—she helps operators eliminate it.

In this new blog post, Gabe shares:

✅ The hidden risks operators overlook

✅ The Hell Yes moment when you realize you need a specialist

✅ Why deposit management isn’t just compliance—it’s your reputation

✅ How she helps operators save millions in bad debt

Her advice? “Don’t try to manage deposits in-house. This is a specialist’s game—and we’re the experts.”

👉 Ready to learn how to turn “I’m not sure” into “Hell Yes!”? Read the full story here :

iriscx.com/blog

Let’s stop patching the problem. Let’s fix it.

#Multifamily #PropertyManagement #Sales #GettingToHellYes #RiskManagement #DepositCompliance

🚪 60 days for a unit turn? That’s bleeding NOI. 📈 21 days or less?

That’s how you get to Hell Yes! in selling.

Most multifamily teams aren’t leading their renovation process—they’re just surviving it.

📊 Spreadsheets. 📱 Text threads. 📌 Sticky notes. 💬 Finger-pointing when things go wrong.

Jose Benitez, founder of Renowise, has seen it all. That’s why he built a system that doesn’t just speed things up—it clarifies the chaos.

Here’s what he’s learned about getting to Hell Yes in selling:

✅ Stop selling features—start solving problems.

✅ Ask the right questions before you pitch.

✅ Own the problem and show the path forward.

Jose’s story isn’t just about software—it’s a lesson in how to sell with empathy, lead with clarity, and fix what’s broken.

👉 Curious how Renowise helps turn 60-day turns into 21-day wins? 👉 Want to learn how to stop selling and start solving?

Let’s get to Hell Yes!—together. 🚀

🔥 Getting to Hell Yes! 🔥

Sales in the multifamily world isn’t just about selling—it’s about teaching customers how to buy.

In today’s market, the rules have changed:

• Budgets are tight
• Decision-making tables are crowded
• Status quo is the real competitor

Mike Wolber, CRO at Apartment List, breaks down the playbook for winning in this tough landscape:

✅ Teach customers how to buy

✅ Anchor every deal to the Cost of Inaction

✅ Dream bigger, aim higher, and play to win

💡 “Quota is just the job. 200% of quota is the goal.” 💡 “No urgency? No deal.” 💡 “The best sellers teach customers how to buy.”

This is a masterclass for sales pros who want to win in 2025 and beyond.

Ready to get your customers to say “Hell Yes!”?

👉 Read the full blog post here: [insert blog link] 👉 Share your biggest sales challenge in the comments!

#SalesLeadership #MultifamilySales #PropTech #SalesStrategy #GettingToHellYes #MikeWolber #ThinkBig #CostOfInaction #RevenueGrowth

🎙️ Getting to Hell Yes in PropTech with Edward Cohen

Why do smart building owners delay life-saving tech? How do you get to a “Hell Yes” before disaster strikes?

In this episode, Edward Cohen of Pro Sentry unpacks the psychology of selling prevention. From aligning manager-owner incentives to leveraging timing and urgency, this is a masterclass for anyone selling in real estate or risk tech.

🔥 “We don’t sell plastic—we sell peace of mind.”

🔥 Discover the ROI behind compliance and leak detection.

🔥 Learn what actually drives change in a risk-averse industry.

💡 Tune in to unlock how to lead with empathy, urgency, and real value.

#PropTech #Podcast #GettingToHellYes #RealEstateInnovation #SalesStrategy #PreventiveTech #InsuranceTech

🎙️ Podcast Episode: Getting to Hell Yes with Justin Dilley

How do you turn skepticism into commitment—without pushing, pitching, or pressure?

Justin Dilley, strategic leader at MRI Software and creator of Multifamily Weekly, joins us to talk about:

✅ Turning “no” into “yes, and…”

✅ Selling with empathy, not ego

✅ Spotting urgency through external change

✅ Why “team everyone” works better than “team product”

💬 “People don’t change because of price. They change because of how a problem makes them feel.”

This episode is packed with wisdom for anyone navigating long sales cycles, complex accounts, or high-stakes decisions.

🎧 Tune in now and learn how to earn the kind of yes that actually sticks.

#Podcast #SalesLeadership #Multifamily #GettingToHellYes #Proptech #CustomerJourney #EmpathyInSales #MRIsoftware

🚨 Leasing gets the spotlight. Retention builds the business.

Most multifamily operators pour everything into getting a “yes.” Jude Chiy wants a “Hell Yes”—not just at move-in, but at renewal.

In this fresh breakdown of our latest conversation, Jude shares how Flamingo tracks every resident touchpoint to stop silent churn before it starts. His take? Resident retention isn’t a tactic—it’s a philosophy. And the best operators treat it that way.

🔥 What’s inside:

✅ The biggest hidden cost in property management

✅ Why pizza parties won’t fix resident dissatisfaction

✅ How to spot—and sell to—a true “Hell Yes” buyer

💬 Jude says it best:

“You think you're great—but your residents compare you to Amazon, Uber, and Netflix. That’s the bar.”

👀 Ready to shift from leasing-focused to retention-first?

📖 Read the blog: From Leasing to Loyalty—How Jude Chiy Gets to Hell Yes in Resident Retention 🔗

#GettingToHellYes #Multifamily #ResidentRetention #PropTech #Flamingo #NOI #Leasing #PropertyManagement #CustomerExperience

🎙️ “You can call someone 100 times… but if they don’t want it, they don’t want it.”

On our latest podcast episode, Al-Karim Khimji, Co-Founder of Propra, shares what really moves the needle in B2B sales—and it’s not clever pitches or slick demos.

It’s listening. Relentlessly.

💡 Learn how Propra:

• Turned “no thanks” into warm referrals
• Built tech for a market that didn’t know it needed it
• Went from AI tools to accounting based on feedback alone

And the best part? Al-Karim’s take on what it means to “Get to Hell Yes” without ever pushing.

🧠 “Sales is just service with structure.”

🎧 If you’re tired of forcing deals and want to build trust instead, this episode is your playbook.

👉 Check out the recap + blog here: [link] #Propra #GettingToHellYes #PodcastRecap #B2BSales #CustomerVoice #Proptech #AlKarimKhimji

🎙️ Just dropped: Getting to Hell Yes! with Joe Summers 🎧

What does it really take to get a “Hell Yes” in multifamily sales?

Joe Summers breaks it down—raw, honest, and 100% from experience. With 25+ years in the industry, Joe shares how he turned “sales” into “solving,” and built 9 companies along the way.

Here’s a taste:

💡 “Don’t pitch. Ask. Listen. Align.”

💡 “You don’t create urgency—you capture it.”

💡 “If your solution is confusing, they’ll walk away.”

In this episode, we unpack how Joe:

• Navigates the owner vs. manager dynamic
• Avoids the trap of over-automation
• Turns gatekeepers into champions
• Builds trust by solving real problems

🔥 Plus, the real reason transparency + timing wins over ROI slides.

Ready to rethink your sales game?

🎧 Listen to the podcast and get the full blog breakdown here

#Podcast #SalesLeadership #Multifamily #PropTech #GettingToHellYes #JoeSummers #BuyerEnablement #GrowthMindset #RevenueLeaders #B2BSales

🎙️ “Just because it’s a problem… doesn’t mean it’s a priority.”

In this episode of Getting to Hell Yes!, Grady Newman shares how she went from pitching 30% IRR energy projects (and getting no’s) to building RESI—a SaaS platform changing how multifamily properties market and lease.

💥 Discover how:

• Timing, not logic, drives decisions
• Great sellers guide, not push
• Flexibility beats templates—every time

📈 If you're selling into multifamily, this is a masterclass in how to align, listen, and earn the yes.

🎧 Listen now. Learn how to get to Hell Yes without ever needing to hard sell.

#Podcast #Multifamily #SalesStrategy #PropTech #GettingToYes #MarketingLeadership #GradyNewman

🚨 Tired of sales that feel transactional?

Kevin flips the script.

In his latest blog post, he unpacks how Getting to Hell Yes! is about more than closing deals—it’s about opening conversations, earning trust, and solving problems that actually matter.

🔥 “It’s not about pushing product. It’s about pulling people into the right solution.”

Inside the post:

✅ Why empathy > urgency

✅ How to shift from pitching to listening

✅ A powerful framework that turns “maybe” into a Hell Yes!

If you're in multifamily, proptech, or simply serious about evolving how you sell—don’t miss this one.

#SalesLeadership #GettingToHellYes #TrustBasedSelling #Multifamily #PropTech #KevinOnSales