Getting to "Hell Yes!".

🔒 Revolutionizing Real Estate Lending with Legal Automation | Nema Daghbandan | Getting to Hell Yes!

How do you go from law firm partner to legaltech founder? In this episode, Nema Daghbandan, CEO of Lightning Docs and partner at Forge Law Group, shares how he's turning the private lending world upside down by automating real estate loan documents. Learn how Lightning Docs is transforming transaction speed, legal cost, and risk in a space long overdue for disruption.

🧠 From flat fees and malpractice risk to the rise of securitization, AI, and document automation, this is one of the most in-depth looks at how legal services are being unbundled, specialized, and productized.

📉 Risk, 📈 Scale, 💼 Proptech - this one has it all.

👉 Watch now and hear why Nema says: “You’re either the disruptor or the disrupted.”

#LegalTech #PropTech #PrivateLending #LightningDocs #GettingToHellYes #RealEstateInvesting #Automation #LawyerToFounder #IrisCX #GTHY

🎯 Getting to Hell Yes! with Briant Carcamo | Solving the Multifamily Budgeting Crisis with Vizibly

Welcome to Season 3 of Getting to Hell Yes! and what a way to kick it off. In this episode, we’re joined by Briant Carcamo, founder and CEO of Vizibly, to unpack the most painful, inefficient, and misunderstood process in all of property operations: budgeting.

From his roots at Greystar and Steadfast, to founding Visibly and building a purpose-built forecasting engine for multifamily, Briant walks us through the data disasters, ownership politics, and human workflows that plague budget season and why legacy solutions simply don’t solve the real problem.

We cover:

Why budgeting is broken (and political)

How 1% GPR misses wreck NOI

Building buy-in with financial literacy

Startup lessons from Visibly’s go-to-market

Whether you're buried in budget prep or building tools for operators, this one hits hard.

🎧 Listen in and learn why solving budgeting = unlocking trust.

#MultifamilyBudgeting #PropTech #RealEstateOperations #Vizibly #FinancialModeling #NOI #AssetManagement #PropertyManagementSoftware #GettingToHellYes #GuillermoSalazar #BudgetSeason #CapitalPlanning #SaaS #MultifamilyInnovation #IrisCX #GTHY

🔥 Getting to Hell Yes! with Lucas Bourgeois — Fraud Prevention, Revenue Protection & Front-End Friction

Fraud is no longer a back-office problem, it’s a revenue, NOI, and trust problem.

In this episode of Getting to Hell Yes!, we sit down with Lucas Bourgeois, Head of Growth at Get One Hundred, to unpack how multifamily operators can stop fraud before it hits occupancy, collections, and bad debt.

Lucas shares why most fraud solutions fail, how siloed screening creates blind spots, and why adding the right friction at the front of the funnel actually improves the renter experience while protecting assets.

🎯 Key Takeaways from the Episode:

* Why fraud prevention must happen before applications hit leasing teams

* How biometric identity verification changes the game

* The hidden cost of “empty calorie” applications

* Why leasing agents shouldn’t be underwriting risk

* How consumption-based pricing aligns incentives better than per-unit models

* What AI, bots, and automation mean for the future of leasing & fraud

If you’re an owner, operator, revenue leader, or PropTech executive, this episode delivers a real-world look at how fraud impacts leasing velocity, bad debt, and long-term portfolio health and how to fix it.

💬 “It’s easier to stop a bad lease than recover from one.” — Lucas Bourgeois

#GettingToHellYes #LucasBourgeois #FraudPrevention #Multifamily #PropTech #RevenueProtection #BadDebt #LeasingStrategy #PropertyManagement #AIinRealEstate #RentalHousing #NOI #GrowthLeadership #GTHY #IrisCX

🔥 Getting to Hell Yes! with Derrick Gruner | Capital, Debt & Real Estate Cycles

In this episode of Getting to Hell Yes!, we sit down with Derrick Gruner of RWA Group to break down what’s really happening in today’s capital markets and how debt shapes everything from housing supply to operator survival.

We unpack how lenders think about risk, why debt cycles matter, how capital actually moves in real estate, and what operators misunderstand about leverage, underwriting, and long-term strategy .

If you’re an operator, investor, or leader trying to understand where the market is headed, this conversation brings clarity.

#GettingToHellYes #RealEstateFinance #CapitalMarkets #PrivateDebt #Multifamily #SFR #RealEstateInvesting #Leadership #HousingMarket #PropTech #IrisCX

🔥 Getting to Hell Yes! with Gina Davis | Property Ops → Vendor Partner (PestShare)

In this episode of Getting to Hell Yes!, we sit down with Gina Davis, a 25+ year property management leader who’s worked every role from onsite to President of Property Operations and now brings that operator perspective to the vendor side at PestShare.

This conversation goes beyond pest control and gets into how decisions actually get made in multifamily and SFR.

🎯 We cover:

* Why pest control is a corporate decision, not just a site issue

* The hidden costs of choosing vendors by price alone

* How vendor failures impact residents, staff, reviews, and NOI

* What it takes to move from “good enough” to Hell Yes!

* How operators and vendors can build real partnerships

If you’re an operator, vendor, or leader navigating today’s pressure-filled market, this episode delivers real-world insight you can use immediately.

#GettingToHellYes #PropertyManagement #Multifamily #SFR #VendorPartnerships #Operations #Leadership #PropTech #PestShare #IrisCX #GTHY

🔥 Getting to Hell Yes! with Mark Brower | Purpose-Driven Property Management

In this episode of Getting to Hell Yes!, we sit down with Mark Brower, founder of Mark Brower Properties, to talk about purpose, leadership, and building a property management business that actually lasts.

Mark shares why property management isn’t a commodity, how vision and values attract the right clients, and why long-term thinking beats chasing short-term fees. We dive into buyer psychology, client fit, churn, delegation, and what it really means to build enterprise value in property management .

If you’re a property manager, investor, or operator looking to move from “good enough” to Hell Yes, this conversation is for you.

#GettingToHellYes #PropertyManagement #Leadership #RealEstateInvesting #SingleFamilyRental #PMGrowth #Entrepreneurship #VisionDriven #ClientExperience #IrisCX #GTHY

🔥 Getting to Hell Yes! | Special AI Episode — What Operators Need to Know Now

In this Special AI Episode of Getting to Hell Yes!, we bring together Marlana Murdock (Western Wealth Communities), David Shaw (Livly), and AJ Buck (Loebsack & Brownlee) to cut through the AI hype and talk about what actually works in multifamily and property management today.

Fresh off OPTECH, this conversation covers how to buy, deploy, and govern AI safely, where operators should start, and the biggest risks leaders overlook from data readiness and workflow gaps to liability, compliance, and change management .

If you’re evaluating AI for leasing, operations, maintenance, or resident experience, this episode delivers practical guidance not buzzwords.

#GettingToHellYes #AIinMultifamily #PropertyManagement #PropTech #ArtificialIntelligence #MultifamilyOps #Leadership #Operations #ChangeManagement #OPTECH #IrisCX #GTHY

🔥 Getting to Hell Yes! with Bert Wray | Discipline, Data & Maintenance Ops

In this episode of Getting to Hell Yes!, we sit down with Bert Wray from Chadwell Supply to talk about what’s really breaking maintenance operations and how discipline, planning, and partnerships fix it.

From military leadership to affordable housing ops to national supply strategy, Bert shares why emergency mode is killing teams, how poor planning drives hidden costs, and why doing the simple things consistently beats chasing quick savings .

If you work in multifamily operations, maintenance, or property management, this episode is packed with real-world insights you can apply immediately.

#GettingToHellYes #Multifamily #MaintenanceOps #PropertyManagement #Operations #Leadership #MRO #SupplyChain #AssetManagement #ResidentExperience #PropTech #IrisCX #GTHY

🔥 Getting to Hell Yes! with John McCahan: Transforming CX, Reducing Chaos & Scaling with Discipline

What does it take to transform a legacy organization, unify cross-functional teams, reduce contact rates by more than 70%, and build a culture where customer experience, revenue, and operational excellence actually work together?

That's exactly what we unpack in this powerful episode of Getting to Hell Yes! with John McCahan — former EVP of Customer Experience at FTD, U.S. veteran, transformation leader, and the guy companies call when everything is on fire and they need someone who can actually fix it.

Getting to Hell Yes! Live with …

John has led customer experience transformations across banking, automotive, health & beauty, manufacturing, and perishable logistics (flowers!). His work proves one thing:

👉 If you solve the right problems with the right data, everything else such as customer happiness, efficiency, and revenue becomes predictable.

🔥 Getting to Hell Yes! with Reshma Block — Scaling SFR Through Technology, Trust & Outcomes

What does it really take to scale a single-family rental platform from 27,000 to 100,000+ homes while navigating an IPO, rebuilding enterprise architecture, and delivering $1.5B+ in balance sheet uplift?

In this episode of Getting to Hell Yes!, we sit down with Reshma Block, former CTO of Tricon Residential, to unpack how technology leaders earn internal buy-in, drive real business outcomes, and move beyond “tech for tech’s sake.”

Reshma shares how design thinking, open APIs, vendor partnerships, and disciplined innovation helped Tricon scale faster and smarter while improving both resident and employee experience.

Key Takeaways from the Episode:

*Why technology must start with the asset and balance sheet, not the tool

*How internal “selling” matters just as much as external buying

*Buy vs. build decisions that actually scale in SFR

*Using design thinking to uncover real friction (not assumed problems)

*Why CX, retention, and lifetime customer value are becoming unavoidable in housing

*How innovation, people, and process must move together to get to “Hell Yes!”

This episode is a must-watch for CTOs, CIOs, operators, investors, and PropTech leaders navigating growth, margin pressure, and rising customer expectations.

Favorite insight:

💬 “There is no silver bullet in tech. You need people, process, and technology synchronized to create real value.”

#GettingToHellYes #ReshmaBlock #PropTech #SingleFamilyRental #SFR #TechnologyLeadership #DigitalTransformation #CustomerExperience #EnterpriseArchitecture #RealEstateTechnology #Innovation #CX #IPOJourney #IrisCX #GTHY