🎙 Getting to Hell Yes! with Brittney White | Why Build-to-Rent Needs Its Own Playbook

In this episode of Getting to Hell Yes!, I sit down with Brittney White, Director of BTR Sales and Institutional Relationships at Roofstock | Mind, to unpack one of the biggest misunderstandings in property management:

“A huge misconception in the industry is thinking you can just plug and play a multifamily model into BTR.”

Brittney shares how her team is reshaping Build-to-Rent (BTR) operations by blending the precision of multifamily with the flexibility of single-family and doing it through centralized tech, smarter leasing, and real human connection.

We talk about:

* Why BTR isn’t just multifamily with fences and garages

How centralization actually improves* resident experience

* The hidden costs legacy operators miss

* The future of BTR as a stand-alone asset class

* And why trusting yourself might be the most powerful business strategy there is

This one’s for the operators, investors, and innovators who know the playbook is changing and are bold enough to write a new one.

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