Getting to "Hell Yes!".

Getting to Hell Yes! Live with Lucas Bourgeois


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🔥 Getting to Hell Yes! with Lucas Bourgeois — Fraud Prevention, Revenue Protection & Front-End Friction

Fraud is no longer a back-office problem, it’s a revenue, NOI, and trust problem.

In this episode of Getting to Hell Yes!, we sit down with Lucas Bourgeois, Head of Growth at Get One Hundred, to unpack how multifamily operators can stop fraud before it hits occupancy, collections, and bad debt.

Lucas shares why most fraud solutions fail, how siloed screening creates blind spots, and why adding the right friction at the front of the funnel actually improves the renter experience while protecting assets.

🎯 Key Takeaways from the Episode:

* Why fraud prevention must happen before applications hit leasing teams

* How biometric identity verification changes the game

* The hidden cost of “empty calorie” applications

* Why leasing agents shouldn’t be underwriting risk

* How consumption-based pricing aligns incentives better than per-unit models

* What AI, bots, and automation mean for the future of leasing & fraud

If you’re an owner, operator, revenue leader, or PropTech executive, this episode delivers a real-world look at how fraud impacts leasing velocity, bad debt, and long-term portfolio health and how to fix it.

💬 “It’s easier to stop a bad lease than recover from one.” — Lucas Bourgeois

#GettingToHellYes #LucasBourgeois #FraudPrevention #Multifamily #PropTech #RevenueProtection #BadDebt #LeasingStrategy #PropertyManagement #AIinRealEstate #RentalHousing #NOI #GrowthLeadership #GTHY #IrisCX

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Getting to "Hell Yes!".By Guillermo Salazar