Getting to Hell Yes! with Dan Oltersdorf of Centricity

Dan Oltersdorf’s journey from a college RA to President of Centricity is a masterclass in spotting problems, building solutions and scaling them across an entire industry.

In this episode, Guillermo and Dan dive into:

• How a conversation between two competitors sparked Centricity’s launch
• Why centralizing HR, accounting, IT, and insurance can unlock growth
• The challenge of replacing “Jack-of-all-trades” roles with true specialists
• Why timing and trust often matter more than NOI in decision-making
• How passion and authenticity fuel resilience in high-rejection roles

💬 Key quotes from Dan:

1. “Pay attention to what gets you excited… that’s where you’re going to be most effective.”
2. “What if we could reduce margins and deliver services to multiple companies while remaining competitors and unique brands?”
3. “The old way of hand tools isn’t cutting it anymore… let’s pick up the power tools.”
4. “Sometimes the priority is stability and the idea of making a change feels like a threat.”
5. “No matter how much technology we bring in, you have to enable the human impact to come through.”

My takeaways: From my perspective, the real gem in Dan’s story is that his “Hell Yes!” buyers aren’t just chasing NOI, they’re solving for stability, scalability and the freedom to focus on their core business. Centricity’s model works because it removes the friction of non-core, high-effort tasks, letting leaders put their best energy into what matters most.